Adobe Target Lead / MarTech Architect

Project overview

This contract role will lead the personalization strategy and solution architecture for S&P Global’s websites, using Adobe Target to deliver and optimise targeted digital experiences across five business units. The core requirements are 7+ years in technical product management, including 2+ years leading Adobe Target implementations, deep Adobe Target architecture and execution knowledge, web analytics, and familiarity with JavaScript, HTML, CSS, jQuery, and data layers.

The role also covers experimentation, roadmap ownership, integrations with analytics, CDP and CRM systems, and collaboration with engineering, marketing, UX, content, and analytics stakeholders. Adobe Target Architect certification, AEP or Real-Time CDP exposure, global B2B enterprise experience, and privacy or data-governance knowledge are preferred. The stated experience band is 7–10 years and the location is London; the role is described as a contract, but the work mode is not specified.

Responsibilities

• o Develop a comprehensive strategy for web personalization aligned with business goals and user needs.
• o Analyze user data and behaviour to guide the creation of targeted, personalized experiences.
• o Define the strategic roadmap for personalization features, enhancements, and implementation timelines.
• o Collaborate with UX/UI, engineering, content, campaign, and analytics teams to
• activate and optimise personalization at scale through governed workflows spanning five business units
• o Prioritize features and use cases to drive incremental value through Adobe Target.
• o Lead solution architecture for Adobe Target implementations across platforms.
• o Oversee a robust experimentation and testing discipline, including A/B, multivariate test planning, reiterated execution, and analysis.
• o Monitor KPIs to validate the impact of personalization efforts and inform future roadmap decisions.
• o Support data gathering improvements and solution integration with Adobe Analytics, CDP, and CRM systems.
• Required Skills, Experience, and Knowledge
• o Bachelor’s degree in any field; Adobe Target Architect Certification strongly preferred

Requirements

• 7+ years of technical product management experience, including 2+ years leading Adobe Target implementations
• Deep Adobe Target architecture, configuration, and campaign execution knowledge
• Hands-on knowledge of Adobe Analytics and/or Google Analytics
• Familiarity with JavaScript, HTML, CSS, jQuery, and data-layer structures
• Web analytics, user segmentation, and behaviour-driven targeting
• Planning and execution of A/B and multivariate experiments, including analysis
• Experience partnering with engineering and IT to deploy integrated MarTech solutions using Agile methodologies
• Strong communication and stakeholder engagement, including with senior marketing leadership

Project details

• Start: flexible
• Remote: hybrid
• Location: United Kingdom, GB