Brand Campaign Writer / Healthcare Content Writer

Project overview

Our client, a leading children's healthcare organization, is seeking two experienced writers. This engagement includes opportunities supporting both a major brand campaign initiative and ongoing business-as-usual content needs. Candidates may be considered for either role based on experience and availability. Role 1: Brand Campaign Writer (40 Hours/Week) This writer will focus on supporting a large-scale brand campaign and will be responsible for developing and executing campaign content under the direction of the organization's content leadership team.

Responsibilities

• Execute campaign copy across a variety of marketing channels.
• Develop content that aligns with brand messaging and campaign objectives.
• Partner closely with content and marketing leadership to ensure consistency in voice and messaging.
• Support content production needs throughout the campaign lifecycle.
• Deliver high-quality work in a fast-paced, deadline-driven environment. Ideal Background:
• Strong copywriting and campaign experience.
• Experience supporting integrated marketing or brand campaigns.
• Ability to translate strategic direction into compelling, audience-focused content.
• Healthcare experience preferred but not required. Role 2: Healthcare Content Writer (20 Hours/Week) This writer will support ongoing content needs across the organization, helping to develop and maintain patient-facing and digital content.
• Write and update website and digital content.
• Create and maintain physician and Find-a-Doctor profiles.
• Develop service-line content and patient-focused resources.
• Support digital advertising and other marketing initiatives.
• Respond to opportunistic and quick-turn content requests.
• Ensure content follows brand, editorial, and healthcare communication standards.
• Apply SEO best practices to support content performance and user experience. Ideal Background:
• Healthcare, hospital, or health system writing experience strongly preferred.
• Experience creating web content, provider profiles, and service-line content.
• Familiarity with SEO best practices and content optimization.
• Ability to balance accuracy, compliance, and audience engagement. Qualifications
• 3+ years of professional writing, copywriting, content marketing, or editorial experience.
• Exceptional writing, editing, and proofreading skills.
• Strong attention to detail and ability to manage multiple projects.
• Experience working collaboratively with marketing, creative, and stakeholder teams.
• Portfolio showcasing relevant writing samples. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 35-46 EUR/h