Brand Marketing Manager

Project overview

Brand Marketing Manager Position Overview The Brand Marketing Manager partners with cross-functional teams to develop and implement brand marketing programs, tools, and resources that drive internal adoption of brand strategy and ensure a consistent customer experience across all touchpoints. This role translates brand foundations, including purpose, personality, principles, and value proposition, into actionable marketing initiatives for both internal and external audiences. The ideal candidate combines brand strategy expertise with strong stakeholder management, communication, and project management skills.

Key Responsibilities

• Develop and execute brand marketing programs that drive awareness, adoption, and activation of brand strategy across the organization.
• Translate brand foundations, including brand purpose, personality, principles, and value proposition, into effective tactical marketing initiatives.
• Create and maintain brand resources, toolkits, guidelines, and training materials that help internal teams deliver a consistent brand experience.
• Lead adoption and governance of brand visual identity, messaging, and brand voice across cross-functional and global marketing teams.
• Collaborate with marketing, communications, commercial, legal, regulatory, compliance, and business stakeholders to ensure brand alignment and consistency.
• Serve as a brand consultant and subject matter expert, advising teams on brand standards, best practices, and strategic application of brand guidelines.
• Support internal teams in integrating brand requirements into processes, campaigns, content, and customer-facing initiatives.
• Partner with Internal Communications and Events teams to ensure consistent brand representation across corporate communications and events.
• Collaborate with Corporate Marketing teams to align business unit branding with overall corporate brand strategy.
• Partner with Trademark and Legal teams to support trademark registrations, renewals, and brand protection initiatives.
• Develop execution plans that align tactical marketing efforts with broader business objectives and strategic priorities.
• Build strong relationships with stakeholders and influence decision-making across multiple functions and organizational levels. Qualifications
• Bachelor's degree in Marketing, Brand Strategy, Business Administration, Communications, or a related field, with 4+ years of relevant experience; OR MBA with 3+ years of related experience.
• 4+ years of experience in Brand Marketing, Brand Strategy, Customer Experience, Marketing Communications, or related fields.
• Experience developing and executing brand marketing programs and initiatives.
• Strong cross-functional collaboration and stakeholder management skills.
• Proven ability to influence teams and drive organizational adoption of brand standards and best practices.
• Excellent verbal and written communication skills.
• Strong organizational, project management, and strategic planning capabilities.
• Experience balancing multiple priorities and managing projects in a fast-paced environment. Preferred Qualifications
• Experience working within brand-centric, customer experience-focused organizations.
• Demonstrated success building relationships and influencing stakeholders across complex organizations.
• Strong negotiation and relationship management skills.
• Ability to quickly learn new topics, adapt to changing priorities, and manage ambiguity.
• Experience supporting global or international marketing teams.
• Knowledge of brand governance, trademark management, and corporate branding practices. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits

Project details

• Start: flexible
• Remote: onsite
• Location: Alameda, CA, US
• Rate: 60-65 EUR/h