Campaign & Activation Manager Flexibility

Project overview

For our end client Enexis, Harvey Nash is looking for a Campaign & Activation Manager Flexibility.

Please note! Please send responses via the website, including the following information:

Availability in hours per week

Has the candidate worked for Enexis before?

Holiday plans within the next 3 months

Expected start date: ASAP

Duration of the assignment: 6 months

Option for extension: yes

Number of hours per week: 32 to 40

Location of work: Den Bosch

On-site or from home: 50/50

Freelancer possible: yes

Direct Hire: no

Deadline for proposing candidates: 04/11-12:00

Job scale: 16

Target rate (all-in, including travel and parking costs and any overnight stays, excluding VAT): 107.82 max rate

Vacancy Campaign & Activation Manager Flexibility

Your place within Flex Consumer

This position falls within the Flex Consumer department in the Flexibility & Activation team. Flex Consumer makes flexibility accessible, reliable, and valuable for consumers and SME customers. The department connects customers, market parties, technology, data, and grid capacity and develops, organizes, and scales solutions that unlock flexibility. In this way, Flex Consumer contributes to a better utilized electricity grid, reduced peak load, shorter waiting lists, and the ability to realize more customer requests.

The goal is for consumer flexibility to grow into a structural and demonstrable source of capacity for Enexis; capacity is not only built but also smarter utilized, influenced, made flexible, and organized through the market.

Within this department, as Campaign & Activation Manager Flexibility, you will ensure that consumers and SME customers actually get moving. You will take the lead in the activation approach and develop and realize it together with Marketing, Communications & PA and other involved disciplines. You will translate propositions into activation strategies, campaigns, and communities that lead to understandable choices and concrete behavior. You will activate customers both directly from Enexis and indirectly through relevant market parties and other influencers in the customer journey.

You combine customer insights, data, and behavioral science to determine which target group, message, intervention, and channel has the most effect at which time. In this way, you achieve demonstrable customer impact and a contribution to a better utilized electricity grid.

Mobilize customers and the ecosystem for the energy transition

The energy transition requires more than just technical solutions. Consumers and SME customers need to make different choices regarding energy use, flexibility, and grid-aware behavior. However, behavioral change does not happen by itself. Customers need to understand what is asked of them, which options fit their situation, and what participation offers them. The parties that advise customers, supply technology or services, or come into contact with them at important moments can also help influence these choices.

As Campaign & Activation Manager Flexibility, you will therefore develop and realize two interconnected activation routes. Towards consumers and SME customers, you will develop campaigns, communities, and interventions that directly lead to awareness, participation, and different behavior. Towards relevant market parties and other influencers, you will develop concepts with which they can use their customer contact, channels, and reach to support the same behavioral change.

Market parties are therefore not only a target group for communication but primarily a means to reach customers credibly, targeted, and at the right time.

You are the connecting link between strategy, propositions, customer behavior, and actual activation. You take the lead in activation and work closely with Marketing, Communications & PA for the communication approach and use of Enexis's own channels.

Your challenge

Customers can and want to contribute to a smarter and better utilized electricity grid, but their possibilities, motivations, and barriers vary greatly. Moreover, their choices are not only determined by Enexis's communication but also by the information, advice, products, and services they receive through other parties. The challenge is therefore to make direct customer activation and activation through market parties into one coherent approach, without it becoming unclear who is responsible for what.

You determine which desired behavior is needed, which customer groups can make the biggest impact, and at what moments they are receptive to action. You determine which message, intervention, and channel mix are needed and whether Enexis best reaches customers directly or whether a market party, ambassador, community, or other trusted channel is more effective. For activation through Enexis's own channels, you work closely with Marketing, Communications & PA; for activation through market parties, you take the lead on the approach, collaboration, and realization.

You develop and test the approach, measure its results, and scale successful interventions. You steer not only on reach but primarily on participation, actual behavior, and demonstrable contribution to flexibility and grid-aware energy use.

What will you do?

Activation Strategy

Develop an integrated activation strategy for flexibility and behavioral change and translate it into concrete priorities.

Translate propositions into scalable activation programs for consumers and SME customers, with a conscious choice between direct activation by Enexis and activation through relevant market parties or other influencers.

Develop target group-specific interventions based on customer insights, data, and behavioral science.

Determine which target groups, behaviors, and decision moments can make the greatest contribution to flexibility activation and reducing grid congestion.

Direct Activation of Consumers and SME Customers

Investigate which customer groups can offer flexibility, what behavior is desired and feasible, and which motivations, barriers, and decision moments play a role.

Translate propositions into a clear customer promise, understandable messages, and concrete action possibilities.

Develop campaigns and customer journeys that help customers understand, consider, and actually apply flexibility.

Measure which customers are reached, participate, and demonstrably show different behavior.

Activation through Market Parties and Other Influencers

Develop joint activation concepts, campaigns, and interventions that market parties can use through their own customer contact and channels.

Provide market parties with appropriate messages, content, knowledge, and tools to make flexibility understandable and manageable for customers.

Measure how many customers are reached and activated through market parties and which parties, channels, and interventions yield the most behavioral change.

Campaigns

Initiate and content-direct activation campaigns across various channels.

Develop and realize campaigns through Enexis's own channels together with Marketing, Communications & PA.

Develop activation concepts with relevant market parties and other influencers for their channels and customer contact.

Translate customer and behavioral insights into distinctive messages, concepts, and customer journeys.

Monitor results across all activation routes and continuously optimize campaigns for reach, conversion, participation, and impact.

Community Building

Set up and further develop communities around flexibility and grid-aware behavior.

Facilitate interaction, knowledge sharing, and collaboration between customers, partners, and Enexis.

Utilize community insights to improve propositions, activation approaches, and customer journeys.

Stakeholder Management

Collaborate structurally with Marketing, Communications & PA. You bring the activation objectives, target groups, desired behavioral change, and necessary interventions. Together, you determine the communication approach and channel deployment; Marketing, Communications & PA monitors communication quality and organizes the deployment of Enexis's own channels.

Work closely with Product & Proposition Management, data analysts, and other internal disciplines.

Connect external agencies, relevant market parties, and community partners to activation programs and make clear agreements about their contribution to reach, participation, and behavioral change.

Create support for choices and ensure clear agreements on goals, roles, and results.

Translate progress, insights, and impact into management reports and recommendations.

What do you bring?

Education and Experience

HBO or WO work and thinking level, for example in marketing, communications, behavioral sciences, or a comparable field.

Demonstrable experience with campaigns, direct customer activation, behavioral change, and preferably activation through partners or other external channels.

Experience in developing and realizing activation strategies and target group-specific programs.

Experience with data-driven work, experimentation, and measuring behavioral or campaign results.

Experience in the energy, technology, or sustainability market is a pré.

Affinity with the energy transition and the societal challenge of grid congestion.

Knowledge and Skills

Activation strategy and campaign management.

Customer and target group segmentation.

Behavioral influence and behavioral design.

Community building and engagement.

Marketing communication and customer journeys.

Data analysis, experimentation, and conversion optimization.

Programmatic and results-oriented work.

Competencies

Creative and analytically strong.

Customer-oriented and environmentally aware.

Entrepreneurial and results-oriented.

Connecting and collaborative.

Curious, experimental, and focused on continuous improvement.

Able to translate insights into concrete action and measurable impact.

What do we offer?

A key role in directly activating consumers and SME customers and in utilizing relevant market parties and other influencers as a channel for flexibility and grid-aware behavior.

The space to shape an integrated activation and behavioral change approach from the ground up and achieve visible results.

Lots of freedom for entrepreneurship, creativity, innovation, and experiments.

A work environment where customer value, behavioral change, and societal impact are central.

Success after twelve months

After twelve months, you will have laid a solid foundation for structural customer activation and demonstrable behavioral change:

The integrated activation and behavioral change strategy has been established and translated into clear priorities and programs.

The most important target groups, customer segments, and behavioral moments have been validated.

Clear working agreements have been made with Marketing, Communications & PA regarding the lead in activation, campaign development, and the use of Enexis's own channels.

The first activation and behavioral change campaigns for consumers and SME customers are live, both through own channels and through relevant market parties and other influencers, and are delivering measurable results.

For the most important target groups, it is clear when Enexis activates directly and when market parties or other influencers are used as activation channels.

The first joint activation approaches with market parties have been executed, and their contribution to reach, participation, and behavioral change is insightful.

There is demonstrable insight into which interventions, campaigns, and messages actually work.

Successful activation approaches have been translated into concrete improvements and an approach for further scaling.

Key KPIs

Participation in flexibility propositions and activation programs.

Number of reached and demonstrably activated consumers and SME customers, both directly from Enexis and via mar

Project details

• Start: ZSM
• Duration: 6 maanden
• Remote: hybrid
• Location: Den Bosch, Noord-Brabant, NL
• Languages: Dutch