Consultant Digital Communication & Innovation – Editorial Strategy

Project overview

Context:

Our client, a French public audiovisual group, is looking for a Consultant in Digital Communication and Innovation to support its innovation and foresight department, reporting to the AI directorate. The mission aims to develop the visibility of innovation projects, structure editorial communication, and support teams in the evolution of digital uses and artificial intelligence.

Main missions:

Expected deliverables:

Profile sought:

• Define and structure the editorial line and brand platform for the innovation website.
• Write articles in French and English on innovation in media.
• Produce content for the website and social networks: Facebook, X, Instagram, YouTube, and TikTok.
• Design new editorial formats: stories, videos, podcasts, and newsletters.
• Update the website and manage the editorial calendar.
• Lead the community of innovation referents and coordinate exchanges between teams and partners.
• Collect and track information related to innovation projects.
• Design and support user testing, from scoping to results analysis.
• Monitor content performance and propose audience development actions.
• Conduct international monitoring of innovations and uses in the media.
• Participate in professional events and contribute to organizing innovation-focused meetings.
• Raise awareness among editorial teams about AI uses and support the adoption of tools suited to journalism.
• Explore vibecoding possibilities for creating prototypes and internal tests.
• Articles and editorial content for the website and social networks.
• Editorial calendar and regular website updates.
• Stories, videos, podcasts, and newsletters.
• Audience development and communication improvement strategy.
• Formalized brand platform.
• Innovation project tracking document.
• Materials and reports from innovation referent meetings.
• User testing frameworks and results summaries.
• Regular reports on audiences and performance.
• Newsletter dedicated to innovation.
• 3 to 5 years of experience in editorial communication, media, innovation, or digital content production.
• Solid skills in writing and content creation in French and English.
• Proficiency in social networks and digital editorial formats.
• Experience in managing editorial platforms and community management.
• Ability to design and coordinate user testing.
• Skills in audience analysis and performance indicator tracking.
• Good knowledge of trends and innovations in the audiovisual sector.
• Strong interest in artificial intelligence, its editorial uses, and vibecoding.
• Ability to coordinate cross-functional projects and collaborate with diverse stakeholders.
• Autonomy, creativity, rigor, and excellent writing and interpersonal skills.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 48-48 EUR/h
• Languages: French