Content Strategist - AI Content, Lead Gen, Email

Project overview

Our client in the Veterinary industry is seeking a Content Strategist to develop AI content development strategies, increase lead generation opportunities, and implement a brand voice. This is a remote role working 10-20 hours/week where you will use your own equipment. The ideal Content Strategist will have graphic design and writing skills to develop assets such as: emails, newsletters, fliers, social posts, RFPs, marketing materials, and more. Key Responsibilities

• Develop and execute a comprehensive content strategy that aligns with business objectives, journeys, and KPIs such as lead generation, conversion rates, and customer retention.
• Plan, produce, and manage a multi-channel content calendar.
• Design and implement lead-generation content campaigns (podcasts, emails, paid social, webinars, training sessions) and work to create effective nurture tracks.
• Leverage AI tools and generative models to accelerate ideation, content drafting, personalization, and A/B testing while maintaining quality, brand voice, and compliance.
• Collaborate cross-functionally with a small team to review customer insights, craft messaging, and ensure content supports product offerings and retention initiatives.
• Create style guides, playbooks, and templates to scale content production and ensure consistent brand voice across channels. Qualifications
• 6+ years of experience in content strategy, content marketing, or related roles with demonstrable impact on lead generation and conversion metrics.
• Proven content creation skills across formats (long-form articles, ebooks, emails, social, scripts) with strong editing and storytelling abilities.
• Hands-on experience with SEO tools, analytics platforms, and content management systems (e.g., WordPress, Contentful).
• Experience designing lead-generation campaigns and working with CRM/marketing automation platforms (e.g., HubSpot, mailchimp) to track and optimize funnels.
• Familiarity with AI-driven content tools and experience defining AI strategy or workflow integrations to improve efficiency and personalization.
• Strong project management skills, with the ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
• Excellent communication and collaboration skills, with a data-driven mindset and attention to detail. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 45-50 EUR/h