Content Strategist (Digital Menu Boards / Food & Bev)

Project overview

Content Strategist Fully Remote Starts: November Duration: 6 weeks, approx.

Responsibilities

• Develop content and menu hierarchy recommendations that improve customer navigation and reduce decision friction.
• Create strategies to prioritize best-selling, high-margin, promotional, bundled, and sponsored products.
• Define content frameworks that balance persistent messaging with rotating promotional content.
• Recommend effective approaches for integrating sponsorships, advertising, and promotional campaigns into customer-facing experiences.
• Analyze customer journey and behavioral patterns to inform content placement and prioritization.
• Develop content strategies that adapt to varying customer traffic patterns and operational needs, including pre-event, peak, and intermission periods.
• Establish KPI frameworks and testing methodologies using available sales, POS, operational, and customer engagement data.
• Translate strategic recommendations into clear, actionable creative direction for concept development and proof-of-concept execution.
• Collaborate with cross-functional stakeholders, including creative, experience design, marketing, and business teams, to align content strategies with business objectives.
• Present findings, recommendations, and strategic rationale to internal and client stakeholders.

Requirements

• Proven experience as a Content Strategist, CX Strategist, Customer Journey Strategist, Merchandising Strategist, or similar role.
• Experience within retail, QSR, foodservice, entertainment venues, hospitality, digital signage, or digital menu board environments.
• Strong understanding of customer decision-making behaviors, content hierarchy, and conversion optimization principles.
• Experience developing merchandising, menu optimization, promotional, or sponsorship strategies.
• Ability to leverage sales, POS, operational, and customer data to inform strategic recommendations.
• Familiarity with A/B testing, performance measurement, and KPI development.
• Strong analytical thinking and ability to translate insights into actionable strategies.
• Experience collaborating with creative teams and translating strategic direction into tangible creative concepts.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work independently in a remote consulting or freelance capacity.
• Experience working with high-volume consumer environments such as stadiums, arenas, entertainment venues, quick-service restaurants, or retail brands.
• Understanding of physical and digital customer experience ecosystems.
• Background in content strategy for advertising, media, or brand partnership initiatives.
• Experience supporting proof-of-concept or innovation projects from strategy through execution. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Project details

$35-40/hr. Our client, a leader in the music, media, advertising, and technology space, is seeking a Freelance Content Strategist to support an upcoming customer experience and digital content optimization project. This fully remote role will focus on developing strategic recommendations that improve customer engagement, streamline decision-making, and maximize commercial performance across physical and digital touchpoints. The ideal candidate brings experience in retail, QSR, foodservice, merchandising, digital signage, digital menu boards, customer journey strategy, or related customer experience environments.

• Start: flexible
• Remote: remote
• Location: Canada, US
• Rate: 35-40 EUR/h