Data & AdTech Developer

Project overview

Objectives and deliverables

Purpose of the position:

Build and maintain the data flows necessary for the Customer Data Platform (CDP).

Make data available to Account Managers to respond faster and better to briefs.

Automate data processing (proprietary data, advertising platform data) and implement internal tools using AI capabilities (new activities within the entity).

Integrate market advertising tools into our technical stack for data collection, targeting, and activation, and for setting up advertising campaigns across different channels.

Main missions:

Organize, structure, and exploit data within the CDP.

Master ingestion scripts (Python, SQL BigQuery) and ensure their proper daily functioning.

Integrate all internal Solocal data useful to the company by collaborating with other Solocal teams - PagesJaunes (Developers, Data, Product, IT, and Legal).

Build the entity's dashboards to monitor data relevance, understand and improve media monetization, and manage the entity (clients, briefs, campaigns, performance).

Develop internal tools to accelerate operations (responding to briefs, automating campaign setup) in close collaboration with Account Managers.

Integrate adtechs (alternative IDs, Equativ & The Trade Desk DSPs, pixels and audience tracking, other market solutions - metabase, mindmetrics)

Technologies

Web and back-end development for internal tools

Activity monitoring and internal monitoring (BigQuery, Metabase)

Integration of market solutions (DSP GAM, Equativ, TheTradeDesk, First-ID, ...)

Project details

• Start: ASAP
• Duration: 12 mois (renouvelables)
• Location: 35000 RENNES, FR
• Languages: French