Data Analyst / Social Media Intelligence

Project details

Paris / Remote possible

Contract: Freelance

Environment: Digital, Data & Marketing

English: Fluent indispensable

Mission Context

As part of the development of its digital activities, a group operating in an international environment is looking for a Data Analyst specialized in the analysis of digital ecosystems and social networks.

The mission aims to strengthen the understanding of digital device performance, better grasp audience behaviors, and support teams in their decision-making.

The consultant will work on issues combining quantitative analysis, understanding of usage, and restitution of strategic insights.

The objective: transform large volumes of digital data into usable information and concrete recommendations.

Main Responsibilities

Digital Performance Analysis and Monitoring

Social Listening & Audience Intelligence

Structuring Analyses and Recommendations

Profile Sought

We are looking for a freelance consultant with significant experience in Data Analysis applied to digital environments and social networks.

Expected Skills:

Desired Qualities:

Mission Environment

You will work alongside multidisciplinary teams on topics combining data, marketing, and digital strategy.

This mission is for a profile capable of going beyond producing numbers, with a real ability to make data speak and inform business decisions.

• Collect, consolidate, and analyze data from various social and digital platforms.
• Build and evolve dashboards and performance indicators.
• Evaluate the effectiveness of digital content, campaigns, and initiatives.
• Identify significant changes, emerging trends, and optimization opportunities.
• Produce comparative analyses across different geographical or operational scopes.
• Analyze conversations and interactions within digital communities.
• Study audience behaviors, interests, and engagement dynamics.
• Identify trends and influential actors within the studied ecosystems.
• Conduct qualitative and quantitative analyses to enrich audience understanding.
• Highlight learnings that can guide digital strategies.
• Define and improve data collection, processing, and interpretation methods.
• Ensure the reliability and consistency of the indicators used.
• Design clear and accessible reporting materials for non-technical stakeholders.
• Translate analytical results into operational recommendations.
• Support teams in interpreting results and identifying areas for improvement.
• Solid experience in Social Media Analytics, Digital Analytics, or Social Listening.
• Good command of digital KPIs: engagement, reach, impressions, interactions, audience evolution, etc.
• Ability to exploit and cross-reference data from different sources.
• Mastery of quantitative and qualitative analysis methods.
• Experience in creating high-value reporting and presentations.
• Excellent writing and synthesis skills.
• Ability to formulate strategic recommendations from complex data.
• Fluent professional English, both written and spoken.
• Analytical mindset and intellectual curiosity.
• Methodological rigor.
• Autonomy and organizational skills.
• Excellent communication skills.
• Ability to work in multicultural environments.
• Sensitivity to the challenges of digital marketing, communities, and influence.
• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Languages: English, French