Digital Content Strategist (SEO + GEO)

Project overview

Digital Content Strategist Overview of the Role We're seeking a Digital Content Strategist to help develop and scale a modern content ecosystem that supports customer engagement, digital growth, and evolving search behaviors. This individual will play a key role in building content strategies that align with business priorities while improving performance across traditional search, AI-powered search experiences, and emerging discovery channels.

The ideal candidate combines deep expertise in content strategy, SEO, and digital content marketing with experience navigating large, matrixed enterprise organizations in highly regulated industries. This person understands how content, customer journey planning, and AI-driven search optimization work together to drive measurable business outcomes. The Basics

• Contract Length: Initial 6-month assignment with strong potential for extension and long-term partnership
• Hours: 32-40 hours per week
• Location: Fully Remote Required Qualifications
• 5+ years of experience in digital content strategy, content marketing, editorial strategy, SEO, or related disciplines.
• Experience working within highly regulated industries, including healthcare, health insurance, financial services, banking, pharmaceuticals, or similarly regulated environments.
• Experience supporting large enterprise organizations with complex, highly matrixed stakeholder structures.
• Deep knowledge of SEO best practices, including content optimization, keyword strategy, content performance measurement, and organic search growth.
• Proven experience developing content strategies across enterprise websites, blogs, resource centers, and digital marketing channels.
• Strong understanding of how AI is transforming search behavior, content discovery, and content strategy, including familiarity with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
• Experience building editorial calendars, content roadmaps, and customer journey-based content programs.
• Ability to analyze content performance metrics and translate insights into actionable recommendations.
• Exceptional communication, stakeholder management, and cross-functional collaboration skills.
• Experience partnering with marketing, digital, creative, content, and business teams to execute enterprise-scale content initiatives. Preferred Qualifications
• Experience within healthcare payer, healthcare services, or health insurance organizations.
• Experience supporting enterprise content governance or content operations initiatives.
• Familiarity with both organic and paid content strategies.
• Experience leveraging AI tools to improve content planning, ideation, workflow efficiency, and content operations. Key Responsibilities
• Develop and execute content strategies across digital channels that support business objectives and customer engagement goals.
• Build and maintain editorial calendars, content roadmaps, and strategic content plans.
• Partner with digital marketing teams to improve content discoverability, visibility, and performance.
• Optimize content for traditional search engines, AI-powered search experiences, and emerging discovery platforms.
• Identify content gaps and opportunities throughout the customer journey.
• Develop recommendations for websites, blogs, thought leadership, resource centers, and social media content.
• Analyze performance trends and provide strategic recommendations to improve content effectiveness.
• Help establish scalable content frameworks and processes that support a growing content function.
• Contribute to content initiatives across both organic and paid digital channels.
• Collaborate with cross-functional stakeholders to ensure content aligns with business priorities and user needs. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits This company offers a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401K contributions.

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 53-58 EUR/h