Digital & E-commerce Manager

Project overview

About the company

Since 1989, MAJESTIC FILATURES has been creating t-shirts and ready-to-wear collections from soft and luxurious materials. This Parisian house has its own workshop, allowing it to explore new materials and innovate in their assembly. It was notably the first to combine linen, cashmere, silk, and quality cotton in its collections. Its approach combines luxury, softness, and creativity, giving it a unique identity in the world of French fashion. Manufacturing is exclusively European. Precision in detail and research into materials characterize its approach.

Its reputation was partly built through distribution to multi-brand retailers. The brand also relies on a select network of boutiques, retained when they are profitable or contribute to its image.

What the role involves

As a freelance Digital & E-commerce Manager, your priority will be to relaunch online sales growth, which represents over €2 million in revenue and about a third of the brand's business. Reporting directly to management, you will define a growth strategy and challenge existing processes, offerings, and habits. You will build an acquisition strategy beyond Meta and Google channels, develop international sales, and evaluate new channels, particularly marketplaces, while respecting the brand image. You will work on adapting the offering to digital, from assortment to exclusive products and purchasing journeys.

You will manage performance—traffic, conversion, revenue, and profitability—and supervise two people as well as three agencies. The environment includes Shopify, an ERP, a PIM, and an OMS. The mission is full-time or part-time, with a presence on-site two to three days a week in the 2nd arrondissement of Paris. An internalisation may be considered.

Key skills / What we are looking for

Project details

• Start: flexible
• Location: Paris, Paris, France, FR
• Languages: French