Digital Marketing Specialist (Paid Media)

Project overview

Job Title: Digital Marketing Specialist Start Date: ASAP Duration: Ongoing, Part-Time (Approximately 25 Hours per Week) Location: Remote Overview Our client is seeking a Digital Marketing Specialist to support and optimize paid media and digital marketing initiatives across multiple channels. This part-time opportunity is ideal for a hands-on digital marketer who enjoys owning campaign execution, performance optimization, and cross-channel marketing efforts.

The right candidate will bring a strong background in paid search and digital advertising while also supporting website updates, email marketing, online listings, reputation management, and broader digital marketing initiatives. This role requires someone who can quickly assess existing programs, identify opportunities for improvement, and independently drive performance with minimal onboarding.

Responsibilities - Manage, optimize, and report on paid media campaigns across Google Ads and other digital advertising platforms - Develop and execute campaign optimization strategies focused on improving conversions, lead quality, ROI, and overall marketing performance - Conduct keyword research, audience analysis, bid management, ad testing, and landing page performance reviews - Monitor campaign performance and provide strategic recommendations based on data, trends, and business objectives - Create and maintain reporting dashboards and communicate campaign insights to stakeholders - Support digital marketing initiatives across: - Paid Search - Paid Social - Display Advertising - Retargeting - OTT/CTV Advertising - Manage website updates, content revisions, and digital experience improvements through CMS platforms - Support online listings management and reputation management initiatives - Assist with email marketing campaigns and newsletters, including audience segmentation, deployment, and performance analysis - Support campaign launches, promotional initiatives, and cross-functional marketing projects - Identify opportunities to improve digital marketing performance, user experience, and operational efficiency - Troubleshoot campaign, tracking, and digital marketing issues while recommending solutions - Collaborate with internal stakeholders and cross-functional teams on strategic marketing initiatives - Stay current on digital marketing trends, platform updates, and emerging technologies Requirements - 3+ years of digital marketing experience with a strong focus on paid media execution and optimization - Hands-on experience managing Google Ads campaigns, including: - Keyword strategy - Audience targeting - Bid optimization - Reporting and analytics - Performance improvement - Experience personally building, launching, and optimizing paid campaigns (not solely managing agencies or vendors) - Experience across multiple paid media channels, including: - Google Ads - Meta - Display Advertising - Programmatic Advertising - Retargeting - OTT/CTV - Strong understanding of: - PPC strategy - Conversion tracking - Attribution - Audience segmentation - Campaign optimization best practices - Experience with Google Analytics and marketing reporting platforms - Experience supporting website updates and content management systems (CMS) - Knowledge of email marketing best practices, audience segmentation, deployment, and performance tracking - Experience with business listings management and online reputation management - Strong analytical, troubleshooting, and problem-solving skills - Ability to independently evaluate existing campaigns and assume ownership quickly - Excellent communication, project management, and organizational skills - Proven ability to manage multiple priorities while maintaining attention to detail Nice-to-Have Qualifications - Experience supporting healthcare, professional services, B2B, or other highly regulated industries - Experience with campaign performance reporting dashboards - Strong process improvement mindset and ability to identify operational efficiencies - Curiosity and interest in staying ahead of digital marketing trends and emerging technologies In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data.

Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Project details

• Start: flexible
• Duration: Ongoing, Part-Time (Approximately 25 Hours per Week)
• Remote: remote
• Location: United States, US
• Rate: 35-45 EUR/h