Digital Product Analyst Senior

Project overview

As part of the evolution of its digital strategy, our client is looking for a Senior Digital Product Analyst to support its Product teams in analyzing and optimizing user journeys.

Integrated into a Product Analytics team, you will work on a strategic scope dedicated to user retention, loyalty, and engagement, on web platforms and mobile applications.

Responsibilities

Profile sought

You have proven experience in Digital Analytics, Web Analytics, or Product Analytics, ideally gained in a high-traffic B2C digital environment.

Technical skills:

Expected qualities:

Work environment

Technical and functional environment:

• Support Product Owners in defining KPIs, measurement methodologies, and evaluating feature performance.
• Analyze user behaviors and journeys to identify friction points and optimization opportunities.
• Design, maintain, and evolve performance monitoring dashboards using Piano Analytics and Power BI.
• Participate in the scoping, validation, and improvement of tagging plans in collaboration with the Tracking teams.
• Identify data collection anomalies and ensure follow-up on corrections.
• Conduct exploratory analyses and ad hoc studies to formulate concrete and measurable recommendations.
• Define and analyze A/B testing campaigns to guide Product decisions.
• Collaborate with Data and BI teams to ensure data reliability and utilization.
• Contribute to the integration of AI and automation solutions to facilitate data access.
• Support business teams in improving their skills in Analytics tools and best practices.
• Excellent command of Piano Analytics (AT Internet).
• Good command of Contentsquare for analyzing user journeys and behaviors.
• Solid skills in tracking, tagging plans, and data quality.
• Significant experience in A/B testing and statistical analysis.
• Proficiency in SQL, Power BI, and Excel.
• Knowledge of APIs and data extraction methods.
• Experience with Jira Cloud and Confluence Cloud.
• Sensitivity to artificial intelligence solutions applied to data analysis.
• High degree of autonomy and ability to act as an analytical referent.
• Analytical and synthesis skills with a business orientation.
• Proactivity and ability to challenge the needs of Product teams.
• Excellent communication and simplification skills.
• Ability to transform complex data into operational recommendations.
• Ease of working in a transverse and multidisciplinary environment.
• Digital Analytics: Piano Analytics, Contentsquare
• Data & Reporting: SQL, Power BI, Excel, API
• Experimentation: A/B Testing, statistical analysis, conversion optimization
• Project Management: Jira Cloud, Confluence Cloud
• Innovation: Artificial intelligence, Agentic solutions, and automation
• Methodology: Agile, Data-Driven approach, transverse collaboration

Project details

• Start: 31/12/2026
• Duration: 12 mois
• Location: Île-de-France, France, FR
• Rate: 100-400 EUR/h
• Languages: French