E-commerce Project Manager – Merchandising / UX / Web Analytics

Project overview

E-commerce Project Manager – Merchandising / UX / Web Analytics

Freelance mission – Retail / E-commerce

CONTEXT

As part of the development of its e-commerce activity, our client is looking for a versatile E-commerce Project Manager, capable of driving the evolution of the online store and improving its commercial performance.

At the intersection of digital marketing, user experience, and project management, you will be involved in various operational tasks.

The objective: optimize the purchasing experience, increase conversion, and contribute to the growth of e-commerce revenue.

YOUR MISSIONS

PROFILE REQUIRED

Bonus: experience in retail or distribution, with a good understanding of omnichannel challenges.

• E-commerce Project Management
• Gather and analyze business team needs.
• Drive the evolution of the e-commerce site and coordinate the various stakeholders.
• Manage priorities, schedules, and deliverable tracking.
• Ensure functional acceptance testing and monitor production releases.
• E-merchandising & Commercial Animation
• Optimize the organization of category pages and product pages.
• Drive product highlighting and commercial operations.
• Improve navigation and the internal search engine.
• Contribute to the optimization of the site's commercial performance.
• UX & Conversion Optimization
• Analyze user journeys and identify friction points.
• Propose UX/UI improvements.
• Participate in the implementation of A/B tests and CRO initiatives.
• Monitor conversion and user satisfaction indicators.
• Web Analytics & Acquisition
• Utilize traffic and user behavior data.
• Monitor e-commerce KPIs and produce reports.
• Collaborate with teams or service providers responsible for Traffic Management.
• Identify levers for improving performance and acquisition.
• Proven experience in e-commerce project management.
• Good command of e-merchandising and commercial animation challenges.
• Solid UX/UI culture and customer journey optimization.
• Good knowledge of Web Analytics tools (GA4, Google Tag Manager, Contentsquare or equivalents).
• Sensitivity to digital acquisition and Traffic Management challenges.
• Ability to coordinate business, technical, and marketing teams.
• Autonomy, pragmatism, versatility, and results orientation.

Project details

• Start: flexible
• Remote: hybrid
• Location: Lille, France, FR
• Languages: French