Expert CRM and Emailing Campaign Manager

Project overview

Context

We wish to benefit from confirmed expertise in CRM and emailing campaign management to strengthen the Marketing Department of our audiovisual group. We are looking for support covering the entire lifecycle of newsletters and emails, whether manual or automated, for information brands, regional variations, and program brands.

We expect complete management of editing, assembly, targeting, configuration, testing, sending, and monitoring in Adobe Campaign Classic version 8 and Dartagnan, with the ability to integrate content via API or fixed content. We also wish to structure performance monitoring using Adobe Campaign and Piano Analytics, produce reliable reports, and formulate concrete optimization recommendations.

We are seeking expertise in cross-functional CRM project management, coordinating with CRM, Data, Technical, Product, and GDPR teams, as well as content and service providers. Finally, we expect support on opt-in collection, personalization, A/B testing, satisfaction surveys integrated into emails, and continuous improvement of user journeys, with a rigorous, analytical, proactive approach focused on our audiences' usage.

Missions

Tools & Environment

• End-to-end management of recurring and event-based newsletters, manual or automated: editing, integration, targeting, workflows, configuration, testing, sending, and monitoring.
• Configure and operate Adobe Campaign Classic version 8 as well as Dartagnan, with integration of dynamic content via API or fixed editorial content.
• Design and deploy comprehensive testing plans for new newsletters, functional evolutions, and automated campaigns.
• Implement A/B tests, personalization strategies, and satisfaction surveys integrated into emails.
• Monitor and analyze performance in Adobe Campaign and Piano Analytics: deliverability, opens, clicks, conversions, unsubscribes, engagement, and audience evolution.
• Produce regular reports and clear campaign summaries, accompanied by operational recommendations and optimization plans.
• Support editors in applying email, editorial, technical, analytical, and regulatory best practices, particularly concerning GDPR.
• Contribute to cross-functional CRM project management, from scoping to implementation, in liaison with CRM, Data, Technical, Product, and GDPR teams.
• Participate in the redesign and optimization of the newsletter portfolio, as well as the design of CRM strategies for major events, such as elections, exams, or the Olympic Games.
• Monitor, analyze, and optimize opt-in collection operations: subscription pop-ins, website banners, and external activations.
• Use project management and ticketing tools such as Jira, Confluence, or Trello, in an agile environment.
• Bring a technical sensibility to facilitate exchanges with development teams and specialized profiles.
• Provide professional references for similar missions and demonstrate a strong capacity for initiative, rigor, analysis, and cross-functional coordination.
• Adobe Campaign Classic version 8
• Dartagnan
• Piano Analytics
• Mediarithmics DMP
• Content APIs
• A/B Testing
• Agile project management with Jira, Confluence, Trello
• Functional testing
• Marketing GDPR
• Web analytics

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Rate: 63-63 EUR/h
• Languages: French