Lifecycle Marketing Manager- Video Games

Project overview

Summary Our client in the video game industry is seeking a Lifecycle Marketing Manager for a project-based engagement focused on evaluating, optimizing, and executing player lifecycle marketing programs. This role will be responsible for analyzing existing player journeys, identifying opportunities for improvement, developing evergreen lifecycle strategies, and driving campaigns across multiple channels to enhance player engagement, retention, and monetization. The ideal candidate is both strategic and hands-on, with experience translating player behavior and business objectives into impactful lifecycle programs.

Responsibilities

• Evaluate existing lifecycle marketing programs, player journeys, audience strategies, messaging, channel performance, and engagement metrics to identify optimization opportunities.
• Develop and implement evergreen lifecycle campaigns supporting player onboarding, engagement, retention, reactivation, and monetization goals.
• Create lifecycle strategies and recommendations based on performance insights, including clear action plans for future program improvements.
• Manage campaigns from concept through deployment, including campaign planning, brief development, copywriting, stakeholder alignment, and execution.
• Partner closely with product, marketing, analytics, creative, and technical teams to deliver high-quality player experiences across multiple channels.
• Guide audience segmentation, journey design, trigger logic, personalization strategies, and campaign configuration within marketing automation platforms.
• Conduct quality assurance reviews across messaging, audience targeting, personalization logic, assets, links, and deployment readiness.
• Establish lifecycle measurement frameworks, reporting methodologies, and performance scorecards to evaluate campaign effectiveness and inform future strategy.
• Monitor player behavior, engagement trends, community feedback, and content updates to ensure lifecycle programs remain relevant and impactful. Requirements
• Proven experience in lifecycle, CRM, retention, or customer engagement marketing.
• Strong background evaluating lifecycle programs, developing customer journey strategies, and driving campaigns from planning through execution.
• Experience with marketing automation platforms, audience segmentation, trigger-based campaigns, personalization, and journey orchestration.
• Excellent project management skills with the ability to manage multiple priorities, timelines, and stakeholder groups.
• Strong copywriting and communication skills with the ability to adapt messaging to different audiences and customer motivations.
• Experience working with customer data, behavioral events, segmentation strategies, and performance analytics.
• Ability to translate complex insights into actionable recommendations and measurable marketing initiatives.
• Self-starter with strong problem-solving skills, attention to detail, and the ability to work effectively in a fast-paced environment.
• Experience collaborating across marketing, product, analytics, creative, and technical teams. Preferred Qualifications
• Experience supporting live service products, digital entertainment, gaming, subscription, or consumer engagement programs.
• Experience developing dynamic and personalized customer experiences across email, mobile, and emerging marketing channels.
• Experience using project management and workflow tools.
• Marketing automation or CRM platform certifications are a plus. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Project details

• Start: flexible
• Remote: hybrid
• Location: Santa Monica, CA, US
• Rate: 70-72 EUR/h