Manager, Data Analytics (CDP & Audience Strategy)

Project overview

Manager, Data Analytics (CDP & Audience Strategy)

Role Overview

As a Manager in Data Analytics, you lead the operational delivery and strategic development of Customer Data Platform (CDP) capabilities across markets, with a strong focus on audience creation, activation, and data quality. You'll act as a central bridge between technical data teams, marketing stakeholders, and market-level users to enable scalable, data-driven marketing outcomes.

Key Responsibilities

Core Skills & Expertise

• CDP Operations & Campaign Enablement
• Build, validate, and deliver CDP audiences for marketing campaigns under tight timelines (eg rapid turnaround for campaign launches).
• Support activation workflows across channels such as Google Ads and Meta, ensuring correct account access, permissions, and configurations
• Monitor campaign readiness and resolve blockers related to audience delivery, activation errors, or platform issues.
• Data Integration & Platform Troubleshooting
• Investigate and resolve technical issues across CDP integrations (eg API errors, access issues, connector failures).
• Work closely with international and platform teams to troubleshoot data pipeline issues and improve system reliability.
• Identify root causes of activation failures and coordinate fixes across business owners, ICT teams, and platform stakeholders.
• Data Quality & Governance
• Highlight and address data quality limitations within CDP environments, particularly around first-party data usability and completeness.
• Contribute to governance discussions, ensuring appropriate standards for taxonomy, naming conventions, and data structures.
• Support metadata management and catalogue initiatives, including sharing and validating data documentation.
• Audience Strategy & Product Development
• Collaborate on the design and evolution of unified audience frameworks, including taxonomy alignment and cross-platform consistency.
• Support development of advanced audience use cases (eg behavioural segmentation, activation strategies, omnichannel measurement inputs).
• Contribute to experimentation with tools such as Treasure Data and audience modelling approaches.
• Stakeholder Management & Cross-Team Coordination
• Act as a key point of contact between markets, central teams, and technical stakeholders to align on requirements and delivery expectations.
• Manage requests and prioritisation across multiple markets, often dealing with high volumes and ambiguous requirements.
• Facilitate communication between business users and technical experts when deeper platform knowledge is required.
• Reporting, Insights & Continuous Improvement
• Provide updates on market performance, campaign adoption, and CDP usage across regions.
• Analyse discrepancies in reporting (eg activation counts, match rates) and validate data accuracy across systems.
• Identify opportunities to improve processes, tooling, and data utilisation across campaigns.
• Customer Data Platforms (CDP) and audience management
• Marketing activation platforms (Google Ads, Meta, etc.)
• Data troubleshooting and cross-system integration
• Data quality assessment and governance principles
• Stakeholder management across technical and business teams
• Strong problem-solving under ambiguity and time pressure

Project details

• Start: ASAP
• Duration: 6 months
• Location: City of London, UK, GB
• Languages: English