Marketing and Communications Advisor (Interim)

Project overview

The advisor will be committed to the Slim & Schoon Onderweg campaign within the Arnhem-Nijmegen region.

Profile of the suited interim professional:

• Coordinates and develops overarching behavioral change campaigns and monitors the coherence between sub-campaigns
• Translates national campaigns to the regional situation and strengthens the brand recognition of Slim & Schoon Onderweg
• Advises project leaders and partners on a suitable communication approach and translates this into concrete actions
• Coordinates communication with municipalities, educational institutions, and other partners
• Manages and directs campaign agencies
• Gathers input from project teams and processes it into web texts, news items, interviews, and social media posts
• Drafts and disseminates communication expressions for initiatives and events, including cycling challenges, campaigns targeting residents, and activities for education
• Builds and monitors online campaigns and analyzes reach and behavior using tools such as Google Analytics and social dashboards
• Optimizes content and campaigns based on data to increase online reach
• Minimum of 3 years of relevant experience as a communications advisor, content or campaign creator at a municipality or collaborative partnership
• Bachelor's degree in communication, marketing, or something similar
• Minimum of 2 years of recent experience in writing and editing suitable content
• Preferably several years of work experience in the Arnhem-Nijmegen region
• Experience with SEO, conversion optimization, and online campaign management is recommended
• Skilled in reaching and activating different target groups, including employers
• Interest in or background with sustainable mobility and influencing behavior in public spaces
• Strong communication and writing skills
• Independent, proactive attitude with good analytical and organizational skills
• Results-oriented mindset

Project details

• Start: flexible
• Location: Arnhem, Overijssel, Gelderland, NL
• Languages: Dutch