Marketing & Communications Specialist

Project overview

Overview of the Role A leading higher education institution is seeking a Marketing & Communications Specialist to support content strategy, editorial planning, and communications execution for its IT Services organization. This role will serve as a key partner in helping translate technology initiatives, AI advancements, and organizational priorities into engaging, accessible content for a broad university audience. The ideal candidate is a strong writer, editor, and content strategist who can simplify complex technical concepts into clear, audience-focused communications.

This person will thrive in collaborative environments, enjoy managing multiple content streams simultaneously, and bring hands-on experience executing content across web, email, digital, and internal communication channels. Experience working with AI-enabled content workflows and leveraging analytics to improve engagement is highly valued. The Basics

• Duration: 12-months
• Hours: 40 hours per week
• Location: Boston, MA
• Work Arrangement: Hybrid (3 days onsite per week) Top 3 Required Qualifications
• Strong writing and editing experience for broad, non-technical audiences across web, email, newsletters, internal communications, or digital channels
• Experience managing editorial calendars and executing content across multiple communication platforms
• Practical, hands-on experience using AI tools to support content creation, editing, research, summarization, or optimization Other Qualifications
• Bachelor's degree in Communications, Marketing, Journalism, English, Public Relations, or related field preferred
• Experience developing and executing integrated communications strategies
• Strong content strategy and editorial planning capabilities
• Experience translating technical, IT, AI, or complex business topics into user-friendly content
• Experience partnering with subject matter experts and cross-functional stakeholders
• Familiarity with content performance metrics, audience analytics, and engagement reporting
• Strong project management and organizational skills
• Experience managing multiple projects and deadlines simultaneously
• Strong collaboration and stakeholder-management skills
• Experience in higher education, technology, IT services, or large organizations is a plus
• Familiarity with change management communications is preferred Key Responsibilities
• Develop and execute integrated communications strategies that support IT Services initiatives, technology programs, AI enablement efforts, and organizational priorities
• Lead editorial planning and content development across web, email, newsletter, digital, print, and user-facing technology channels
• Manage content calendars and coordinate communications schedules across multiple stakeholders and channels
• Create, write, edit, and publish content that is clear, engaging, audience-focused, and aligned with institutional objectives
• Translate complex technical concepts, IT initiatives, AI developments, and emerging technologies into accessible and actionable communications
• Partner with IT leaders, subject matter experts, project teams, and university stakeholders to gather information and ensure content accuracy
• Support technology rollouts, service updates, organizational announcements, and change management initiatives through strategic communications
• Develop messaging frameworks, communication plans, and content recommendations for various audiences across the university
• Monitor content performance and use analytics, audience insights, and engagement metrics to optimize future communications
• Leverage AI-enabled tools to improve content development, editing, summarization, research, workflow efficiency, and audience engagement
• Maintain consistency in messaging, tone, voice, and brand standards across communication channels
• Coordinate multiple priorities simultaneously while ensuring high-quality content and timely delivery
• Support continuous improvement initiatives by identifying opportunities to enhance communication effectiveness, content accessibility, and audience engagement
• Collaborate with communications, marketing, IT, and business stakeholders to ensure successful execution of strategic communications initiatives
• Serve as a trusted communications resource who can quickly adapt to changing priorities while maintaining quality and accuracy across all deliverables In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Duration: 12-months
• Remote: hybrid
• Location: ROXBURY CROSSING, MA, US
• Rate: 45-51 EUR/h