Performance Creative Specialist (Part-Time)

Project overview

Performance Creative Specialist

Freelance, part-time: 20 hours per week

Responsibilities

What this role doesn’t include

What you bring

• Write benefit-led, compliance-ready paid search copy, including responsive search ad headlines, descriptions, and extensions.
• Prepare copy and scripts for compliance review and turn revisions around quickly.
• Plan and launch structured ad tests, interpret results, and recommend what to keep, cut, or iterate.
• Partner with the marketing director to build, launch, and optimize Performance Max and Demand Gen campaigns, including creative and audiences, using automated bidding within established targets and budgets.
• Test landing page copy and design against channel best practices and incremental return on ad spend.
• Turn YouTube briefs into scripts and collaborate with production partners from draft through final cut.
• Use approved AI tools to accelerate ideation, copy variations, and analysis, applying human judgment to every output.
• Reorganize paid search campaigns into tightly themed ad groups and maintain alignment between Google and Bing.
• Hands-on management of the core paid search account, including bid, budget, or strategy changes
• Account or channel strategy
• Profit and loss ownership
• Contextual campaigns
• Cross-department meetings
• 2–4 years of hands-on Google Ads search experience, including responsive search ads and Google Ads Editor
• Experience planning and interpreting ad tests, with a working grasp of statistical significance
• Daily use of AI tools for writing and analysis, and sound judgment about their limitations
• Comfort writing for a regulated category such as healthcare, insurance, or finance

Nice to have

• Media buying experience on non-search platforms such as Meta, YouTube, Display, or TikTok
• Audience segmentation and targeting experience
• Landing page testing experience
• Project management skills
• Medicare or ACA marketing experience

Project details

Through at least mid-January, with potential to extend

About the role

Help make paid search a powerful creative lever for a hands-on performance marketing team in healthcare and insurance. You’ll write and test ads, develop video scripts, keep campaigns organized, and explore landing page improvements. Success calls for both creative curiosity and an eye for clear, compliant copy.

• Start: flexible
• Remote: remote
• Location: Miami, FL, US