Product Marketing Manager (Ai & Content Strategy)

Project overview

Product Marketing Manager (Ai & Content Strategy) Duration: 12 months (maternity leave coverage) Hours: 40 hours/week Location: Remote (Ontario Applicants only) Rate: $60-70 /hr Our client, a leading software and data analytics company serving the energy industry, is seeking a Product Marketing Specialist to support content strategy, product launches, and go-to-market initiatives. The role focuses on developing marketing and sales enablement content, product messaging, and AI-assisted content workflows.

Responsibilities

• Develop marketing content, including blogs, e-books, landing pages, and videos, supporting campaigns across the buyer journey.
• Support new product launches and go-to-market campaigns by coordinating product positioning, messaging, website content, and sales materials.
• Create sales enablement assets, including sales talk tracks, competitive battlecards, and product-specific sales decks.
• Develop event content and messaging, including booth videos and presentations for industry events.
• Use Claude AI for content creation and messaging; work with Highspot for sales content, Optimizely for content management, Navattic for self-guided demos, and Storykit for AI-generated video content.
• Collaborate with product managers, growth marketing, and sales stakeholders to align messaging and launch deliverables.

Requirements

• 5+ years of product marketing experience.
• Strong writing, content development, product positioning, and go-to-market skills.
• Understanding of product marketing frameworks and the ability to interpret marketing metrics.
• Experience using AI tools, particularly Claude, including effective prompting and output validation.
• Strong problem-solving, adaptability, initiative, and collaboration skills.
• Adobe InDesign experience is an asset, not a requirement. Familiarity with other listed platforms is beneficial but not mandatory; onboarding is available. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Project details

• Start: flexible
• Remote: remote
• Location: Canada, US
• Rate: 60-70 EUR/h