Recruitment Marketeer

Project overview

Assignment Description

As a Recruitment Marketeer, you will work on the employer branding and recruitment of talent for various organizations within the Ministry of Infrastructure and Water Management (IenW), including Rijkswaterstaat (RWS), KNMI, ILT, and ANVS. You will support the development, coordination, and execution of employer branding campaigns and contribute to increasing the brand awareness of these organizations as attractive employers. You will advise on the use of job marketing and target group-specific campaigns to reach scarce target groups.

Together with the various IenW labels, you will translate recruitment issues into concrete employer branding communication plans and align the approach with recruiters and other stakeholders. You will also support the Campaign Manager of Rijkswaterstaat with larger campaign projects, manage the LinkedIn channel of Rijkswaterstaat, organize employer branding and networking events, and contribute to connecting young talent with the organization.

What will you do?

Result of the assignment

Competencies

Management and supervision

You will be guided by the senior labor market strategist. There is management and supervision.

• Develop and execute employer branding communication plans for IenW, KNMI, ILT, and ANVS.
• Advise on the use of job marketing, social media, and target group campaigns.
• Maintain contact with stakeholders within the various IenW organizations.
• Support the Rijkswaterstaat Campaign Manager with larger employer branding campaigns.
• Manage the LinkedIn channel of Rijkswaterstaat, including content planning, creation, and analysis.
• Organize employer branding events, fairs, and networking activities.
• Advise on the engagement of young talent.
• Monitor and analyze campaign results and propose improvements.
• Identify labor market developments and opportunities for the various employer brands.
• Employer branding communication plans are developed, executed, and evaluated for the various IenW labels.
• Campaigns demonstrably contribute to greater visibility and awareness of the employer brands.
• Recruitment objectives are supported by effective use of job marketing and target group-specific campaigns.
• The LinkedIn channel of Rijkswaterstaat is professionally managed and shows growth in reach, engagement, and followers.
• Employer branding events are successfully organized and contribute to building talent pools and networks.
• Recruiters and stakeholders are advised proactively and in a timely manner on employer branding communication issues.
• Collaboration: easily builds relationships with recruiters, stakeholders, and external partners.
• Strong communication: writes clear and target-group-oriented texts and presents ideas persuasively.
• Organizational sensitivity: understands different interests and knows how to connect parties.
• Creativity: comes up with innovative ideas for campaigns, content, and events.
• Planning and organizing: monitors progress, priorities, and deadlines within multiple projects.
• Results-oriented: works goal-oriented and focuses on visible results.
• Analytical ability: translates data and insights into concrete improvements and advice.
• Initiative: sees opportunities and takes on tasks independently.
• Customer focus: understands the needs of internal clients and translates them into suitable solutions.
• Eager to learn: actively follows developments in employer branding, social media, and recruitment marketing.

Requirements

Minimum 1 year of experience in marketing, communication, employer branding, or recruitment marketing.

Experience with developing and executing communication or marketing campaigns.

Experience with social media management, preferably LinkedIn.

Experience with analysis and reporting tools, such as LinkedIn Analytics, Google Analytics, or similar systems.

Candidate possesses at least a higher professional education (HBO) diploma.

Candidate is willing to work at least 2 days per week at the office in Utrecht (Monday and Thursday).

Project details

• Start: 2026-10-31T23:00:00
• Location: Utrecht, NL
• Languages: Dutch