Remote Social Media Analyst - Financial Services

Project overview

Social Media Analyst Position Overview We're looking for someone to transform social media data into actionable insights that drive strategic decisions and optimize performance. You'll partner with our Social/Influencer Director and agency teams to build analytics infrastructure, measurement frameworks, and reporting systems that demonstrate business impact and inform long-term capability investments.

This individual should be a Senior Social Analytics professional who can go beyond standard platform reporting by synthesizing data, identifying trends, creating impactful Power BI dashboards, and providing strategic recommendations that influence business decisions. Experience in financial services and social listening is highly desirable. This is a fully remote, 6-month contract with the potential to extend and/or convert. Why this role matters

• Elevates social from vanity metrics to business impact with data-driven decision-making
• Advances the measurement foundation we're building
• scorecards, benchmarks, dashboards
• Enables a test-and-learn culture to scale what works and pivot from what doesn't Key Responsibilities
• Analytics infrastructure builder: Advance the design of and implement the monthly social scorecard, establish baseline benchmarks, configure analytics tools with our marketing agency partner, and create standardized reporting templates for stakeholder updates and quarterly executive readouts. Lead the monthly social media reporting dashboard in close partnership with the senior social media strategist, ensuring it delivers clear, actionable performance insights to stakeholders.
• Performance analyst and storyteller: Analyze performance data to identify trends and opportunities. Translate complex data into clear recommendations for content strategy, posting approach, and platform mix. Surface high-performing content formats to inform future briefs.
• Social listening and engagement lead: Manage day-to-day social listening efforts within Talkwalker and Hootsuite, monitoring brand sentiment, industry conversations, competitor activity, and emerging trends. Create and optimize social listening dashboards to surface real-time insights and track key metrics over time. Identify timely opportunities for reposting and community engagement based on listening insights, ensuring our client participates in relevant conversations while staying aligned with brand and compliance guidelines.
• Competitive intelligence lead: Monitor competitor social activity, content strategies, and engagement trends. Deliver regular competitive intelligence highlighting best practices and whitespace opportunities. Benchmark our client against peers.
• Test-and-learn architect: Design a test-and-learn agenda aligned with strategic priorities. Partner with the Social Strategist to structure experiments with clear hypotheses and success metrics. Translate findings into scalable strategies.
• Cross-functional data partner: Collaborate with Growth Marketing to integrate organic and paid analytics. Partner with our internal PR team (ECPR) on sentiment analysis. Work with Compliance to track pre-cleared content performance.
• Capability assessor: Identify gaps in analytics tools, processes, and skill sets. Document what's working and where bottlenecks occur. Provide recommendations on the long-term analytics ownership model based on execution experience. Hard Qualifications
• 5+ years of social media analytics or digital marketing analytics experience
• Proficiency with social listening tools (Talkwalker, Brandwatch, Hootsuite, and/or Sprinklr), native platform analytics, and visualization tools (Power BI, Tableau).
• Must have strong Power BI experience
• Preference for candidates proficient with Hearsay/Yext analytics
• Strong understanding of social media KPIs and performance measurement
• Ability to build reporting frameworks and visualization models from raw data
• Experience translating data into business recommendations
• Proven ability to translate data into strategic recommendations that drive measurable improvements
• Financial services or regulated industry experience strongly preferred
• Strong stakeholder management and ability to communicate complex insights to non-technical audiences Preferred Qualifications
• Financial services industry experience
• Experience working alongside research, measurement, insights, or behavioral analytics teams In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 60-75 EUR/h