Salesforce Marketing Cloud Personalisation Specialist

Project overview

Salesforce Marketing Cloud Personalisation Specialist - Contract

Agency - Pharma Client

£450-£500 per day - Outside IR35

London - occasional days in the office

This is an opportunity to shape the future of digital personalisation for a major organisation operating in a highly regulated environment. Working as part of a specialist consultancy engagement, you will assess the current marketing technology ecosystem, validate improvement opportunities, and help design a scalable approach to identity, activation, and personalisation.

The Company

They are a globally recognised organisation with a significant digital footprint and a strong focus on delivering tailored online experiences to authenticated users. Following a recent audit of their customer data and personalisation capabilities, they are investing in a strategic discovery and design programme. The objective is to establish a clear roadmap for improving data quality, identity resolution, and personalisation activation across their digital ecosystem.

The Role and Deliverables

Your Skills & Experience

How to Apply

If you have expertise in Salesforce Marketing Cloud Personalisation, Data Cloud, and customer data strategy, apply to discuss this contract opportunity in more detail.

Salesforce Marketing Cloud Personalisation / Salesforce Data Cloud / Identity Resolution / Customer Data Platforms (CDP) / Tealium / Adobe Analytics / Personalisation Strategy / Data Layer Architecture

• Review how Salesforce Marketing Cloud Personalisation, Salesforce Data Cloud, Tealium and web analytics platforms currently interact and exchange data.
• Assess data capture across known and anonymous users, identifying gaps and inconsistencies in the existing approach.
• Evaluate identity stitching, data ingestion processes, and customer profile creation across platforms.
• Identify where website data, personalisation platforms, and customer data environments diverge.
• Define the data layer, identity, and activation requirements needed to support scalable personalisation.
• Produce clear technical requirements and recommendations for implementation by the client's internal technology teams.
• Strong hands-on experience with Salesforce Marketing Cloud Personalisation.
• Strong understanding of Salesforce Data Cloud and customer data architecture.
• Experience assessing data flows, identity resolution, and profile unification processes.
• Knowledge of web analytics and tag management platforms, particularly Adobe Analytics and Tealium.
• Ability to translate complex technical findings into practical implementation requirements.
• Experience working within regulated industries, with pharmaceutical or healthcare experience highly desirable.
• Comfortable operating independently, conducting technical discovery, and engaging senior stakeholders.

Project details

• Start: flexible
• Location: London
• Rate: 56-63 EUR/h