Senior Copywriter - Brand Campaigns, TV/Video

Project overview

Our client, a global professional services and accounting firm, is seeking a Senior Copywriter with strong D2C, brand campaign, and TV/video concepting experience to join their creative team on a part-time, ongoing basis. The hours will fluctuate and peak during concepting, so someone with flexibility in hours is must. This role is ideal for a conceptual writer who can take a strategy or insight and turn it into a compelling campaign idea across TV/video, social, digital, OOH, print, CRM, and other brand touchpoints.

The Copywriter will partner closely with Art Directors to develop cohesive creative concepts that bring visual and verbal storytelling together. The ideal candidate has experience writing humorous TV/video and social scripts, brand anthems, headlines, and campaign platforms. They should also have client facing experience and be comfortable presenting to clients and senior stakeholders.

Key Responsibilities Translate strategy, audience insights, and business objectives into strong, idea-led brand campaigns Concept and write across TV/video, digital, social, OOH, print, CRM, and other integrated channels Develop TV/video scripts, humorous social content, brand anthems, taglines, headlines, and narrative frameworks Partner closely with Art Directors to develop unified concepts that seamlessly combine visual and verbal storytelling Shape and maintain a distinct, consistent brand voice and tone across touchpoints Distill complex ideas into simple, memorable, consumer-friendly messaging Present creative concepts and articulate the thinking behind the work to internal stakeholders and clients Work quickly across multiple assignments while maintaining a high level of creative quality Take direction well and iterate efficiently based on creative feedback, client input, data, and performance insights Edit and refine your own work while incorporating feedback from the broader in-house creative team Uphold established brand standards while identifying opportunities to make the work more engaging and effective Qualifications 5+ years of professional copywriting experience, ideally within an agency, consulting, in-house creative, or similarly fast-paced environment Strong experience working on D2C and consumer-facing brands Portfolio demonstrating conceptual, idea-led brand campaigns, not solely executional or channel-specific copy Demonstrated experience concepting and writing for TV/video, including scripts and brand-focused storytelling Experience writing humorous, culturally relevant, or personality-driven copy is highly preferred Ability to work confidently across TV, video, digital, social, print, OOH, CRM, and long-form formats Strong presentation and storytelling skills, with meaningful experience presenting creative concepts directly to clients and senior stakeholders Experience with creating presentations in PowerPoint Ability to balance senior-level creative thinking with a collaborative, hands-on approach and receptiveness to creative direction Strong instincts around advertising effectiveness and what makes creative work cut through with consumers Ability to move quickly, manage feedback, and thrive within a deadline-driven creative environment Strong understanding of brand standards, voice, tone, and foundational copywriting principles High level of professionalism, integrity, accountability, and personal responsibility In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Project details

• Start: flexible
• Remote: remote
• Location: United States, US
• Rate: 57-67 EUR/h