Senior Manager, Campaign Analysis

Project overview

Our major streaming client is seeking a Senior Manager, Campaign Analysis to lead performance measurement, reporting, and strategic insights for global paid media campaigns. This role serves as a critical partner to media, marketing, and business intelligence teams by transforming campaign data into actionable recommendations that drive business outcomes. The ideal candidate combines deep digital media analytics expertise with strong storytelling and stakeholder management skills.

They will oversee campaign performance reporting throughout the campaign lifecycle, develop meaningful insights and recommendations, establish benchmarks, and communicate results to cross-functional teams and leadership. This role requires a data-driven professional who thrives in a fast-paced environment, can manage multiple priorities, and is passionate about turning complex data into clear business narratives.

Project details

9-month assignment Hours: Full-time, approximately 40 hours per week Location: Onsite in New York, NY Top 3 Required Qualifications

• 5+ years of experience in digital media analytics, campaign measurement, marketing analytics, advertising technology, or a related field within a brand, agency, media, or technology environment
• Advanced expertise in campaign performance analysis, reporting, dashboard development, and data visualization using Excel, Tableau, Looker Studio, or similar analytics platforms
• Strong understanding of paid media measurement, attribution, media KPIs, benchmarks, and major advertising platforms including Google Ads, DV360, Meta, TikTok, and related digital advertising technologies Other Qualifications
• Bachelor's degree or equivalent combination of education and experience
• Experience within entertainment, streaming, direct-to-consumer, or subscription-based businesses preferred
• Hands-on experience with ad servers such as CM360 or similar platforms
• Experience working with Mobile Measurement Partners (MMPs) such as AppsFlyer or Kochava
• Familiarity with Google Analytics, Adobe Analytics, or similar web analytics tools
• Advanced Excel skills, including pivot tables and large-scale data analysis
• Experience creating executive-level presentations in PowerPoint, Google Slides, or Keynote
• Proven ability to lead projects and drive initiatives across matrixed organizations
• Excellent communication, presentation, and stakeholder management skills
• Strong attention to detail and commitment to data accuracy and quality assurance
• Self-starter with the ability to manage multiple priorities and adapt to evolving business needs Key Responsibilities
• Own day-to-day campaign performance reporting across global paid media initiatives
• Analyze campaign data and develop clear narratives, insights, and recommendations for stakeholders
• Produce intra-campaign and post-campaign reporting that highlights performance trends, learnings, and optimization opportunities
• Track media performance against established benchmarks, goals, and key performance indicators
• Partner with paid media channel leads to evaluate audience targeting, partner performance, budget allocation, and media effectiveness
• Conduct quality assurance reviews of campaign data and collaborate with stakeholders to resolve discrepancies and maintain data integrity
• Support ad hoc analysis requests and provide contextual recommendations to activation and campaign planning teams
• Serve as the primary liaison between marketing and business intelligence teams to support reporting enhancements and data initiatives
• Drive reporting automation, dashboard improvements, and process efficiencies where possible
• Present performance results, strategic recommendations, and key learnings to cross-functional teams and leadership audiences
• Lead cross-functional projects from planning through execution while ensuring alignment among marketing, analytics, media, and technical teams
• Identify emerging trends, measurement opportunities, and best practices to continuously improve campaign reporting and performance analysis In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits
• Start: flexible
• Duration: 9-month assignment
• Remote: onsite
• Location: New York, NY, US
• Rate: 58-60 EUR/h