SEO/AEO Strategist

Project overview

Key Responsibilities

Audit and improve crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other technical barriers to search visibility

Make or directly contribute to changes in HTML, page templates, metadata, CMS configurations, and structured data; validate changes in appropriate environments and after release

Implement and validate structured data that helps search engines and answer engines understand pages, products, services, and entities

Define and execute search strategies across digital platforms, including content discoverability in traditional search and AI-generated answers

Assess how content appears in AI-generated answers and other answer surfaces, identify technical or content gaps, and translate findings into concrete site improvements

Analyze user intent and search behavior and connect search needs to relevant content and experiences across the customer journey

Translate audits, search insights, and opportunities into clear requirements, prioritized backlog items, and acceptance criteria in collaboration with Product and UX partners

Partner with Product, UX, Engineering, and Technology teams to navigate site ownership, follow engineering review and release processes, deliver changes, and confirm implementation quality

Use search, analytics, crawling, and AI-visibility data to prioritize fixes and evaluate whether delivered changes improve discoverability

Communicate measurement results and limitations clearly without assuming or promising a fixed SEO/AEO return

Guide keyword, topic, and entity research; advise on taxonomy, page structure, internal linking, and content optimization in partnership with content teams

Develop practical guidelines and repeatable practices that help teams maintain search-friendly experiences at scale

Required Qualifications

5+ years of experience

Bachelor's Degree in Marketing, Information Science, Communications, or a related field

Skills

HTML and Metadata Implementation

CMS Configuration and Optimization

Structured Data and Schema Implementation

Technical SEO Tools and Crawling Platforms

AI and Answer Platform Optimization

Programmatic SEO

E-commerce Search Optimization

Marketing Platforms and Personalization Systems

Post-deployment Validation and Release Processes

Technical SEO Auditing

Answer Engine Optimization (AEO)

Keyword and Topic Research

Requirements Gathering

Cross-functional Collaboration

Web Analytics and Performance Measurement

Consultative Communication

Agile Delivery

Content Optimization Strategy

Search Strategy Development

Portfolio and Case Study Documentation

Schedule

Start date: 2026-11-23

Job Facts: Contract W2 | On-site | DOE

Skills: Strategist, Search Engines, User Experience, Analytics, Research, Taxonomy, Partnership, HTML, Meta-data Management, Artificial Intelligence, Electronic Commerce, Marketing, SEO, Auditing, Requirements Elicitation, Collaboration, Web Analytics, Communication, Agile, Optimization, Strategy Development, Documentation

Reference: Dice Id: compun | Position Id: KUMDC6156223

Project details

• Start: flexible
• Remote: onsite
• Location: Irving, TX, US, US
• Languages: English