Social Media Influencer Marketing Manager - Pharmaceutical

Project overview

Overview of the Role Our client is seeking an experienced Influencer Marketing Manager to lead the strategy, execution, and optimization of influencer campaigns that support integrated marketing initiatives. This role will oversee the full influencer lifecycle, including strategy development, influencer identification and vetting, content collaboration, campaign activation, paid amplification, compliance coordination, and performance measurement.

The ideal candidate brings a strong understanding of influencer marketing, data-driven decision making, cross-functional collaboration, and experience operating in a complex, matrixed organization. This is an excellent opportunity for a strategic yet hands-on marketer who thrives in a fast-paced environment and stays ahead of emerging social and influencer trends.

Project details

12 months Hours: 40 hours per week Location: Remote Schedule: Must be available to work EST business hours Required Qualifications

• 4+ years of professional experience in influencer marketing, social media marketing, or media planning in the pharmaceutical space
• Experience managing end-to-end influencer campaigns, including strategy, creator sourcing, contracting, activation, and reporting
• Prior influencer marketing experience from a brand, agency, media, or related environment
• Strong understanding of influencer marketing best practices, trends, and performance measurement
• Experience using influencer marketing platforms, analytics tools, and reporting solutions
• Ability to analyze campaign performance and translate insights into actionable recommendations
• Strong project management, organization, and timeline management skills
• Excellent communication and stakeholder management abilities
• Experience collaborating across cross-functional teams and external partners
• Comfortable working in a fast-paced environment with evolving priorities
• Demonstrated ability to work independently while driving initiatives forward
• Strong problem-solving skills and a strategic, creative mindset
• Ability to present data and campaign results to a variety of stakeholders and leadership audiences
• Bachelor's degree or equivalent combination of education and relevant professional experience
• Pharmaceutical, healthcare, or regulated industry marketing experience is required Key Responsibilities
• Develop and support influencer marketing strategies aligned with broader integrated marketing campaigns
• Lead influencer campaign execution from planning through post-campaign analysis
• Identify, evaluate, and recommend influencers based on campaign goals, audience alignment, and performance data
• Coordinate influencer content development and facilitate required review and approval processes
• Partner with internal stakeholders and external agencies to ensure seamless campaign execution
• Collaborate with paid media teams to maximize campaign reach and performance through integrated activation strategies
• Monitor influencer and social media trends to identify emerging opportunities and innovative campaign approaches
• Track and analyze campaign performance, providing insights and optimization recommendations
• Develop reports and presentations tailored to diverse stakeholder and leadership audiences
• Support real-time campaign adjustments and long-term optimization efforts based on performance data
• Promote influencer marketing best practices and data-driven decision making across marketing teams
• Build strong working relationships across cross-functional teams to drive alignment and successful project delivery
• Contribute thought leadership and recommendations regarding the evolving influencer marketing landscape and its business impact In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.
• Start: flexible
• Duration: 12 months
• Remote: remote
• Location: United States, US
• Rate: 50-70 EUR/h