Sr. Communications Manager

Project overview

For our end client, Harvey Nash is looking for a Sr. Communications Manager

Project details

ASAP

End: 16-04-2027

Hours: 36

Arnhem

Description:

VGZ is looking for an experienced interim communications manager to temporarily take responsibility for the portfolios Social Minimum, Chronically Ill & Elderly, and Working Netherlands, ensuring a smooth completion of the year-end campaign during the transition period, a sharp evaluation, and a successful translation into year-round communication. The strategic lines, collaborations, and a large part of the year-end campaign have already been set up.

The assignment is therefore not primarily about developing a new campaign, but about guiding the final phase of execution, optimizing where necessary, and ensuring a careful evaluation and translation into the new year. You will be the central point of contact for communication regarding these target groups and will work with internal specialists, external partners, and stakeholders within and outside VGZ.

What will you do?

Year-end campaign 2026

Evaluation and optimization

Year-round communication

Stakeholder management

Required knowledge/experience:

• Guide the final part of the year-end campaign.
• Monitor results and adjust where necessary.
• Coordinate with internal stakeholders and collaboration partners.
• Coordinate communication tools and content.
• Responsible for communication to municipalities, employers, and collaboration partners during the final phase of the campaign.
• Evaluate campaign and communication results.
• Identify opportunities for improvement based on insights from data and research.
• Translate lessons learned into the approach for 2027.
• Develop and execute target group-specific communication plans.
• Initiate relevant content and communication activities throughout the year.
• Connect with themes related to health, care, prevention, and collective member benefits.
• Ensure a consistent target group approach across different channels.
• Collaborate with municipalities regarding the Social Minimum target group. This target group is strategically important for VGZ due to municipal policies and collaborations with municipalities.
• Collaborate with employers within the Working Netherlands portfolio.
• Maintain contacts with member associations and patient organizations within the Chronically Ill & Elderly portfolio. This target group is reached, among other ways, through these organizations.
• Advise internal stakeholders on target group communication and content.
• Minimum 8 years of experience in marketing and communication projects.
• Experience with target group communication and campaigns.
• Experience within a complex organization with many stakeholders.
• Strong in project management and execution.
• Independent, proactive, and organizationally sensitive.
• Affinity with care, health, and social issues.
• Affinity with vulnerable target groups.
• Affinity with vitality themes relevant in the workplace.
• Experience with collaboration with municipalities, employers, member organizations, or social partners is a strong plus.
• Start: Z.S.M
• Location: Arnhem, Nederland, NL
• Languages: Dutch