Google Ads & Tracking for School Support - Setup & Management, 6 Locations

Project overview

Short Description

We are looking for an experienced freelancer to completely set up and then manage our Google presence. The goal is for Milou Kids to be found for important search terms related to school support and kindergarten support, both by parents looking for a support person and by people who want to work as school support staff.

We operate at six locations, with a second company to follow in a second phase.

The Assignment

Google Ads: take over existing account and restructure, no duplicate accounts

GA4, Tag Manager, and Conversion Tracking with Cookie Consent (Consent Mode v2), separated for parent inquiries and applications

Google Business Profiles per location and Search Console

Google for Jobs: dedicated job pages per region with structured data (currently our jobs are listed with the employment agency and cannot be measured)

Two separate campaigns, applicants and parents, per location with radius targeting, negative keyword lists, and ad texts

Applicants, for example: school support job offers, school support career changers, school support salary, integration assistant, participation assistant

Parents, for example: apply for school support, school support cost coverage, school support provider, kindergarten support

Ongoing management with a monthly report in understandable language and training of our team.

Framework Conditions

We are exclusively looking for independent freelancers, not agencies or teams. Practical experience counts more than certificates.

All accounts remain our property; we pay the advertising budget directly to Google.

This concerns children and health topics: The tracking must not transmit personal data or allow conclusions about diagnoses. Remarketing to families is excluded. A Data Processing Agreement is a prerequisite.

Remote, start as soon as possible.

Your Offer – please in this order

Three questions that you should briefly answer in your application

We will not consider applications without answers to these questions.

Job facts: Direct client project

• Complete Google Setup (our website runs on WordPress)
• Basic settings for search terms, by region and by meaningful keywords
• Ongoing Management Thereafter
• Time commitment: How many hours do you estimate for the one-time setup and how many per month for management?
• Starter Package: Fixed net price for the setup with scope of services.
• Monthly Management: Fixed net price per month, included hours, notice period
• Hourly rate: Net for additional services
• References: Two projects with industry, budget, timeframe, and cost per lead or application, preferably with applicant acquisition or multiple locations (anonymized is okay)
• Name three specific observations about miloukids.de, our ads, or our Google profiles and how you would fix them.
• Which five search terms would you book first for applicants and which five for parents, and why not simply "Schulbegleitung" (school support)?
• What costs per application and per family inquiry do you consider realistic, and after how many weeks are reliable figures possible?

Project details

• Start: ab sofort
• Remote: remote
• Location: Ingolstadt, Deutschland, DE
• Languages: German