Online/Digital Marketing Manager

Project overview

To further develop our marketing, we are looking for an experienced Online/Digital Marketing Manager who combines strategic understanding with operational implementation.

Responsibilities

Collaboration: You will work closely with our management and will be responsible for both strategic sparring and operational implementation.

What You Bring

Ideally, you bring:

Experience with tools such as:

Microsoft 365, Canva, LinkedIn, Sales Navigator, YouTube, WordPress, HubSpot, Brevo, Mailchimp, Google Analytics, Matomo, ChatGPT, or Adobe are advantageous.

What is Important to Us in Collaboration

We are explicitly looking for someone who takes responsibility and works independently. After a joint alignment of strategic goals and priorities, you should be able to independently derive concrete measures, implement them, and evaluate their results.

We want a sparring partner who represents their own viewpoints, makes recommendations, and brings in new impulses. At the same time, we place great importance on constructive, respectful, and uncomplicated collaboration.

Interested?

Then we look forward to receiving your profile or a brief introduction of your previous experience, here via freelancermap.

Please send us:

Framework:

Scope: approx. 25 hours/week – to be agreed upon

Work Model: Remote

• Active and continuous development of our entire (online) marketing presence
• B2B Marketing and Content Strategy: Further development and implementation
• Positioning: Strengthening the corporate brand, as well as positioning the management on LinkedIn
• Content, Campaigns, Lead Generation:
• Conception and implementation of campaigns
• Development of measures for lead generation
• Maintenance and creation of website texts, as well as creation of presentations and marketing materials
• Further development of the website
• Social Media & Email: Newsletter and email marketing, management and further development of social media channels
• Utilize and expand marketing automation
• Regular KPI analysis and derivation of concrete optimization measures
• Several years of experience in B2B marketing, ideally in consulting, professional services, or complex services.
• Strong ability to address executives and decision-makers
• Very good knowledge of LinkedIn and Personal Branding
• Know-how in content marketing, digital lead generation, and digital marketing campaigns
• Understanding of SEO, SEA, tracking, and marketing automation
• Experience in using AI tools in marketing
• Analytical understanding and experience with KPI analyses
• Very good German language skills and high text proficiency, solid English skills
• Relevant references or project examples
• Your availability
• Your hourly or daily rate
• A brief overview of your most important competencies

Project details

by agreement

Collaboration: initial test phase, followed by long-term aspiration

Germany, ideally Northern Germany

• Start: 2026-11
• Remote: remote
• Location: Norddeutschland, Deutschland, DE
• Languages: German

Source notes

• doubleYUU is a management consultancy with a clear focus on people, organizations, and sustainable development.
• We support medium-sized companies and their executives in various areas – from consulting and leadership to executive development, interim solutions, and collaboration with start-ups.
• Our contacts are primarily management, executives, CIOs, CEOs, CFOs, and board members.