SEO & Content Manager

Project overview

You will be responsible for our strategic further development of SEO and content performance as well as achieving relevant business and traffic goals. You will manage our external SEO agency, define priorities, evaluate recommendations, and ensure high-quality implementation. You will develop SEO strategies along the entire customer journey and derive concrete measures from them to increase visibility, reach, and conversion. You will consider both classic search engines and AI-powered search experiences.

You will develop and optimize content according to SEO, UX, and quality standards, analyze search intentions and content potential, and derive data-based optimization measures. You will identify content potential through keyword, competitor, and market analyses and develop data-based content roadmaps from them. You will work closely with internal departments, editorial teams, agencies, and technical teams, derive recommendations for action, and present results and measures to relevant stakeholders.

You will evaluate CMS requirements for the technical further development of our content pages together with the specialist departments. You will develop concepts for the AI readiness of our content together with our agency and derive concrete measures for sustainable visibility from them. You will define and establish content and SEO governance guidelines, quality standards, and best practices for the organization. You will manage SEO and content budgets as well as external service providers and set the right priorities.

Requirements

You have several years of professional experience in SEO, content marketing, or digital marketing, ideally in a corporate or agency environment. You have in-depth knowledge in the areas of on-page SEO, content SEO, technical SEO, and information architecture, as well as a good understanding of websites, CMS systems, crawling, indexing, structured data, and Core Web Vitals. You have experience in managing and collaborating with external SEO agencies and service providers. You are proficient with common SEO and analysis tools such as Google Search Console, Google Analytics, and Sistrix, as well as CMS systems.

You have experience in creating, optimizing, and quality assurance of extensive content offerings. You understand search intentions, user needs, customer journeys, and conversion potentials and can derive effective measures from them. You are familiar with current developments in the search engine environment and have experience with AI-optimized content and its findability in AI-based search and answer systems. You work independently, in a structured, and solution-oriented manner. You communicate confidently with various stakeholders and convince with strong presentation skills.

You have experience in prioritizing measures, budget planning, and managing external partners.

Project details

• Start: flexible
• Location: DE
• Languages: German