Advisor Recruitment and Employer Branding

Project overview

Work Environment

The Dutch Coastguard is a network organization where various services such as KNRM, Customs, and Police collaborate. The Coastguard performs diverse tasks for six ministries on the North Sea. Additionally, the Coastguard is responsible for rescuing people and animals on large inland waters. Operations are coordinated from the Coastguard Centre in Den Helder. Vessels and aircraft are made available to the Director of the Coastguard by the services. The Coastguard Centre operates 24/7 and functions as a central reporting, information, and coordination center.

As a crisis organization, the staffing of positions within the Coastguard must be continuously monitored and maintained. Proactive personnel policy regarding filling positions is therefore essential. The advisor will make a significant contribution to proactive recruitment for this purpose. You will ensure the Coastguard is positioned as an attractive employer and that the right talent comes to work for the Coastguard! You will do this in close collaboration with the Communications department, project leaders, and department heads.

In short, you will shape and guide the employer branding and recruitment campaigns for the Coastguard.

Activities

Minimum Job Requirements (Hard Requirements)

Wishes

The candidate has at least 1 year of demonstrable recent work experience with recruitment and/or employer branding within the Dutch Coastguard and/or a comparable complex government or network organization. Demonstrable experience within the Dutch Coastguard and knowledge of and experience with the HR organization and recruitment processes within the Ministry of Defense are considered additional advantages.

The candidate has at least 5 years of demonstrable work experience with developing and implementing recruitment strategies and employer communication, including employer branding and target-group-oriented recruitment.

The candidate has at least 3 years of demonstrable work experience with analyzing, optimizing, and safeguarding recruitment and selection processes, and developing and/or improving the candidate and/or employee journey.

The candidate has at least 3 years of demonstrable work experience with independently advising management and line managers on recruitment issues and collaborating with various internal and external stakeholders.

The candidate has at least 2 years of demonstrable work experience with monitoring and analyzing recruitment activities and results, and translating these into concrete improvement measures and management and/or steering information.

Competencies

• Developing employer branding by:
• developing recruitment and employer branding advice products and plans;
• analyzing developments, innovations, and improvement opportunities for target recruitment groups and translating them into (new) employer branding products and services;
• coordinating with department heads regarding vacancies and identifying the right target groups;
• making agreements with the Coastguard network services about recruitment for specific positions;
• effectively using various channels to reach the right target audience;
• establishing contacts with internal and external stakeholders.
• Implementing the recruitment plan by:
• organizing, visiting, and/or representing at recruitment events;
• participating in creative, target-group-oriented campaigns to recruit talent and keep the Coastguard on the map, in every phase of the candidate journey;
• monitoring campaign results and adjusting as necessary;
• together with the Communications department, further developing the social media (including LinkedIn) and careers website with attractive content;
• monitoring deadlines and the progress of plans regarding time, budget, and quality.
• Developing content for employer branding by:
• keeping vacancy texts up-to-date and/or developing attractive (vacancy) texts based on job descriptions for the website and social media;
• writing and/or editing long and short texts, ranging from posting vacancies to colleague testimonials for the 'working at' pages;
• briefing and directing video makers and photographers;
• developing and guiding campaign content;
• posting attractive vacancies on online and offline recruitment channels.
• Advising and supporting the recruitment and employee retention process by:
• acting as a point of contact for the organization and network partners on this matter;
• supporting and acting as a sparring partner for department heads in recruitment;
• advising on and further developing the employee journey;
• enhancing the Coastguard's employer brand;
• delivering management and steering information.
• Supporting and executing activities within the Communications department.
• Minimum completed Bachelor's degree (hbo-opleiding)
• Minimum 1 year of experience with employer branding and/or managing (online) campaigns
• Minimum 3 years of experience with target group marketing and employer branding
• Experience within complex government or network organizations, Coastguard, and Defense
• Recruitment Strategy, Employer Branding, and Employer Communication
• Recruitment Processes and Candidate/Employee Journey
• Strategic Advice and Stakeholder Management
• Data, Monitoring, and Optimization
• Creative
• Networking
• Planning and Organizing
• Flexible
• Results-oriented

Project details

• Start: 2026-10-31T23:00:00
• Location: Den Helder Noord-Holland, NL
• Languages: Dutch