Consultant Tracking & Digital Analyst Senior

Project overview

As part of the development and optimization of its digital ecosystem, our client is looking for a Senior Tracking & Digital Analyst Consultant to support its teams in ensuring the reliability of data collection and analyzing the performance of its web platforms and mobile applications.

You will be involved in a strategic scope, at the crossroads of technical and business challenges, with the aim of guaranteeing the quality of the data collected, the compliance of user consent, and the reliability of digital performance indicators.

In close collaboration with the Product, Development, Marketing, Data, and BI teams, you will be the technical and functional point of reference for the entire data collection and exploitation chain.

Your main missions:

• Gather and frame measurement needs from Product Owners and business teams.
• Design and write web and mobile tagging plans, respecting data taxonomy and governance rules.
• Support developers in implementing dataLayers and tracking devices.
• Perform end-to-end technical testing in test and pre-production environments.
• Administer and maintain Tag Management solutions to ensure the reliability of analytical and marketing tags.
• Ensure the configuration and maintenance of Consent Management Platforms (CMP), respecting user choices.
• Identify collection anomalies, monitor data quality in production, and manage fixes with technical teams.
• Design and maintain performance monitoring dashboards in Piano Analytics and Power BI.
• Conduct performance analyses of user journeys and respond to ad-hoc needs from business teams.
• Collaborate with Data and BI teams to provide extractions, feeds, and API queries necessary for cross-functional analyses.
• Document tracking architectures, TMS/CMP configurations, and evolutions in Confluence Cloud.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Languages: French