Senior Paid Media Manager - The Trade Desk), PPC, SEM

Project overview

Senior Paid Media Manager Position Overview Our client in the health insurance space is seeking a Senior Paid Media Manager to support the growth and optimization of paid media efforts across digital channels. This is a 40 hour per week role that starts as soon as a candidate is identified and will continue through February 2027 with potential to extend. This role is local to Troy, MI and requires at least one day per week at the client's office on Tuesdays, but a willingness to be onsite at least 3 days a week is a plus.

The Senior Paid Media Manager will serve as a strategic partner to the marketing team, working closely with internal stakeholders, agency partners, and creative teams to ensure campaigns are effectively planned, measured, optimized, and aligned to business objectives. This role is ideal for someone who combines deep paid media expertise with strong analytical and consulting skills. The successful candidate will help scale campaign volume, improve agency performance, strengthen measurement frameworks, and drive more effective media investments across paid search, paid social, and programmatic channels.

Key Responsibilities

• Serve as a strategic counterpart to marketing leadership and agency partners.
• Partner with the Manager of Digital Strategy to develop and optimize paid media strategies.
• Review, interpret, and challenge agency media plans to ensure alignment with business goals and campaign objectives.
• Manage relationships with external media agencies, ensuring execution quality and accountability.
• Own performance and optimization across paid search, paid social, and programmatic campaigns.
• Develop recommendations to improve campaign efficiency, effectiveness, and return on investment.
• Translate business objectives into channel strategies, audience plans, and measurement frameworks.
• Partner with creative teams and agencies to ensure media and creative strategies work together effectively.
• Evaluate campaign performance across the full customer journey and identify opportunities to improve funnel conversion.
• Ensure proper tracking, attribution, and reporting across campaigns.
• Leverage analytics insights to support strategic decision-making and budget allocation.
• Help scale the volume and complexity of concurrent campaigns while maintaining performance standards. Qualifications
• 5+ years of experience in paid media, performance marketing, or digital marketing.
• Strong expertise in paid search and paid social advertising.
• Experience working with programmatic media platforms and campaign strategies.
• Advanced knowledge of Google Analytics 4 (GA4).
• Experience evaluating campaign performance, attribution, and conversion measurement.
• Demonstrated success managing agency relationships and driving accountability.
• Experience reviewing media plans and providing strategic recommendations.
• Strong analytical, communication, and stakeholder management skills.
• Ability to operate independently and contribute immediately with minimal ramp-up time.
• Experience supporting both digital and traditional media campaigns.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, DV360, or other programmatic platforms.
• Understanding of end-to-end customer journey measurement and marketing attribution.
• Experience collaborating with creative agencies and creative traffic teams is a plus.
• Familiarity with Workfront or similar workflow/project management platforms is a plus. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits

Project details

• Start: flexible
• Remote: hybrid
• Location: Troy, MI, US
• Rate: 50-60 EUR/h