Senior Product Manager – Sales Efficiency (CRM / Sales Performance)

Project overview

Detailed description of the need

To support the transformation of its commercial tools, an international group in the financial sector is looking for a Senior Product Manager to lead a squad dedicated to improving commercial performance and the efficiency of sales teams.

The CRM, developed internally and used by more than 1,200 employees across 7 business lines, is at the heart of commercial processes and customer relations.

The objective of this squad is to evolve CRM functionalities to better support Sales, Relationship Managers, and Customer Service teams in their daily activities, while strengthening prospecting, sales tracking, and performance management capabilities.

Responsibilities

• Optimize commercial cycle management
• Design and evolve Opportunity Management functionalities.
• Structure the processes for tracking commercial opportunities throughout the sales cycle.
• Improve visibility on commercial pipelines and customer interactions.
• Identify friction points and propose evolutions that promote operational efficiency.
• Develop Sales Intelligence
• Define and prioritize commercial alerting and proactive opportunity detection functionalities.
• Leverage CRM data to improve customer knowledge and anticipate risks of loss or disengagement.
• Develop prospecting and lead generation capabilities by integrating external data providers and leads from marketing.
• Improve decision-making tools for sales teams.
• Strengthen commercial performance tracking
• Evolve dashboards dedicated to sales managers.
• Define needs for pipeline tracking, activities, and commercial performance.
• Support business lines in defining steering and value measurement indicators.
• Ensure Product Management and squad delivery
• Translate the product roadmap into priorities and delivery plans.
• Coordinate the contributions of Business Analysts, developers, QA, UX/UI Designers, and other experts.
• Organize needs discovery workshops with sales teams.
• Build user journeys, formalize MVPs, and manage prototyping phases.
• Ensure monitoring of risks, dependencies, capacities, and delivery indicators.
• Support change management, production releases, and the adoption of new functionalities.

Project details

• Start: flexible
• Remote: hybrid
• Location: Paris, France, FR
• Languages: French