Sr. Manager Insights - Market Research, Nielsen and MRI

Project overview

Sr. Manager, Insights Position Overview This role is responsible for providing audience insights, measurement analysis, and sales research support that helps drive advertising revenue across linear television, streaming, sports, and tentpole content. The ideal candidate will be highly analytical, detail-oriented, and experienced in translating audience data into compelling stories and actionable insights for sales teams and advertising clients. Key Responsibilities

• Serve as the main point of contact for sellers. Take in their research requests, clarify what they need and who the client is targeting, and deliver accurate, useful answers on short deadlines.
• Deliver tailored audience analysis for RFPs, RFIs and prospecting, including event performance against an advertisers target, demo comps and indices, audience-to-content matching, and competitive benchmarking.
• Clear, sourced delivery: Lead with the key takeaway, cite sources (Nielsen, Comscore, MRI-Simmons and others), and flag proxies and data limitations.
• Prioritize and track requests in Salesforce, direct Sales to self-serve tools where they fit, and escalate custom studies.
• Build custom audience and content narratives, contribute to upfront and sponsorship decks, and develop IP and product assets such as wrap decks, snapshots, sports kits and case studies.
• Vendors and collaboration: Act as the product liaison with data vendors and run tool training. Qualifications
• 5+ years in media research, audience measurement, or ad sales research
• Experience at a media company, network or agency supporting ad sales
• Hands-on experience with linear and streaming measurement (Nielsen, MRI-Simmons, VideoAmp, Comscore)
• Advanced Excel and strong analytical skills
• Excellent interpersonal skills in working with sellers
• Experience handling high-volume, fast-turnaround requests
• Excellent written and verbal communication, including client-ready presentations
• Strong organization and attention to detail
• Ability to work independently and ramp up quickly
• Experience with campaign reporting and effectiveness
• Knowledge of social media, programmatic and retail media networks In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Remote: onsite
• Location: New York, NY, US
• Rate: 46-55 EUR/h