Ads Marketing B2B Designer- Figma

Project overview

Ads Marketing B2B Designer Position Overview We are seeking an experienced Ads Marketing B2B Designer to create high-performing, conversion-focused marketing campaigns that drive engagement, lead generation, and revenue growth. This role partners closely with marketing, demand generation, and cross-functional stakeholders to develop compelling creative assets across digital channels while maintaining brand consistency and optimizing performance through data-driven design. Key Responsibilities

• Design and deliver innovative, scalable, and on-brand campaign creative that supports marketing objectives, lead generation goals, and revenue KPIs.
• Develop integrated marketing assets across multiple channels, including digital advertising, social media, email marketing, websites, landing pages, CRM campaigns, and blog content.
• Create compelling campaign concepts and hero visuals that translate seamlessly across channels, formats, and audience segments.
• Lead the end-to-end creative process from strategy and concept development through execution, testing, optimization, and final delivery.
• Collaborate closely with marketing, growth marketing, demand generation, and brand teams to ensure creative solutions align with business objectives.
• Present design concepts, communicate creative rationale, and incorporate stakeholder feedback effectively.
• Maintain and evolve brand standards while adapting messaging and creative approaches for specific audiences and market segments.
• Manage multiple projects simultaneously in a fast-paced, high-volume environment while meeting deadlines and quality expectations.
• Partner with internal and external creative teams to oversee campaign production, creative reviews, and asset handoffs.
• Continuously optimize creative performance using campaign analytics, conversion data, engagement metrics, and testing results.
• Contribute to the development and improvement of creative, design, and motion graphic workflows to drive efficiency and best practices. Qualifications
• Bachelor's degree in Graphic Design, Brand Design, Visual Communications, Marketing Design, or equivalent professional experience.
• 7-10 years of experience in graphic design, marketing design, brand design, creative strategy, or digital marketing within an agency, technology company, product organization, or large B2B brand.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects.
• Advanced proficiency in Figma and Microsoft PowerPoint.
• Proven experience designing integrated marketing campaigns for B2B and B2C audiences.
• Strong expertise in brand development, brand storytelling, and visual identity systems.
• Experience designing websites, landing pages, email campaigns, and digital marketing assets with a conversion-focused approach.
• Knowledge of email marketing best practices and marketing automation platforms such as Pardot or Marketo.
• Ability to manage projects from concept through execution while balancing multiple priorities.
• Excellent presentation, communication, collaboration, and stakeholder management skills. Preferred Qualifications
• Experience partnering with growth marketing, performance marketing, or demand generation teams.
• Knowledge of A/B testing, conversion rate optimization (CRO), campaign analytics, and performance-based creative design.
• Experience using marketing performance data and reporting to inform design decisions.
• Motion graphics, animation, or video production experience using Adobe After Effects or similar tools.
• Experience working in high-growth technology, SaaS, enterprise software, or large-scale digital marketing environments. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits

Project details

• Start: flexible
• Remote: onsite
• Location: New York, NY, US
• Rate: 76-87 EUR/h