AFRA-11228-Senior / Principal Domain SME MarTech & Telco Marketing

Project overview

Industry: Telecommunications (B2C)

Requirements

• 8+ years of in-depth experience in B2C marketing, retention management, customer base management, or pricing within the telecommunications environment.
• Proven MarTech Expertise: In-depth technical knowledge of predictive models, especially churn models, Customer Lifetime Value (CLV), propensity modeling, and personalized customer engagement (Next Best Offer / Action).
• Hands-on Campaign Operations: Several years of practical experience in campaign management and execution via enterprise MarTech solutions, particularly Adobe Experience Cloud (AEP, AJO, Campaign or similar).
• Senior Business Analysis & Moderation: Demonstrable success in structured requirements gathering, use-case framing, and leading interdisciplinary business and tech workshops.
• Data Protection: Solid knowledge of consent management and the regulatory framework under Swiss data protection law (revDSG / FADP).
• Logistics / Presence: Willingness and availability for 3 fixed on-site days per week in Zurich (Tuesday to Thursday).
• Languages: Business fluent German and fluent English.

Nice to have

Project Phases

Application Process (Urgent)

Please send your current profile (CV as PDF/Word), your all-in daily rate for Zurich (CHF or EUR), and a brief confirmation of your availability and on-site presence (Tue–Thu) directly to us.

• Experience with BSI CX or BSI Customer Suite.
• Familiarity with the specifics and competitive dynamics of the Swiss Telco market.
• Residence in the greater Zurich area or unrestricted willingness to travel (e.g., from Southern Germany/DACH).
• Phase 1 (Discovery & Design): 4 to 6 weeks from November 2026 (Use-case framing, KPI alignment, rule set definition).
• Phase 2 (Implementation & Activation): From 15.01.2027 to end of May 2027.
• Profile Submission: Until today, 04.11.2026, 4:00 PM
• Decision / Feedback: By 06.11.2026

Project details

Zurich (Switzerland) / Remote

Presence: Fixed on-site presence of 3 days per week in Zurich (Tuesday to Thursday), rest remote

04.11.2026 – 31.05.2027 (~34 weeks)

Immediately / 2nd week of November 2026

Utilization: Fulltime (100%)

Project Language: German (fluent/business fluent), English

Project Background & Objective

For a leading Swiss B2C telecommunications provider, we are seeking an experienced Domain Subject Matter Expert (m/f/d) for MarTech & Telco Marketing, effective immediately, on behalf of our client.

In this role, you will form the strategic and technical bridge between Marketing/Base Management and the Data Science/Data Engineering teams. The main objective is to technically structure advanced predictive models (Churn, Customer Lifetime Value, Propensity Suites, Personalization) and to translate them into effective B2C customer approaches via modern MarTech platforms (including BSI Customer Suite, Adobe Experience Cloud) in an automated manner.

Tasks & Core Activities

Requirements Profile

• Use-Case Framing & Business Requirements: Technical conception and design of B2C use cases along the customer lifecycle (Churn Prevention, CLV Management, Next Best Action/Offer, Upsell, Cross-Sell, and personalized engagement windows).
• Bridge to Data Science: Translation of business marketing goals into concrete model requirements for Data Scientists (features, modeling objectives, targets) and Data Engineers (data sources, latencies).
• Workshop Facilitation & KPI Definition: Preparation and moderation of workshops with stakeholders to define KPIs, uniform CLV definitions, churn scores, and success metrics (Retention Rate, Uplift, ARPU).
• Offer Rules & Fatigue Management: Definition and harmonization of offer rules, eligibility criteria, contact frequencies, and delivery rules for personalized campaigns.
• Activation & MarTech Integration: Technical elaboration of the activation logic for the automated Signal-to-Action flow via BSI (BSI CX / BSI Customer Suite) and Adobe Experience Cloud.
• Compliance & Governance: Consideration of Swiss data protection law (revDSG / FADP) and implementation of robust consent and opt-in/opt-out rule sets.
• Start: 2026-11
• Duration: 6 Monate
• Remote: hybrid
• Location: Zürich, Schweiz, CH
• Languages: German