Campaign & Activation Manager Flexibility

Project overview

As Campaign & Activation Manager Flexibility, you will be responsible for activating consumers and SME customers around flexibility.

Profile of the suited interim professional:

• Develop and translate an integrated activation strategy into concrete priorities
• Translate propositions into scalable activation programs for consumers and SME customers
• Develop target group-specific interventions based on customer insights, data, and behavioral science
• Research customer groups, desired behavior, and decision moments for flexibility
• Develop campaigns and customer journeys that help customers adopt flexibility
• Set up and develop joint activation concepts with market parties and other influencers
• Initiate and direct multi-channel activation campaigns
• Build and facilitate communities around flexibility and grid-aware behavior
• Collaborate with Marketing, Communications & PA, and internal disciplines such as Product & Proposition Management
• Connect external agencies and market parties to activation programs
• Translate progress and results into management reports and recommendations
• HBO or WO work and thinking level, for example in marketing, communication, or behavioral sciences
• Demonstrable experience with campaigns, customer activation, and behavioral change
• Experience with activation via partners or external channels, preferably
• Demonstrable experience with setting up and executing activation strategies and programs tailored to specific target groups
• Demonstrable experience with data-driven work, experimentation, and evaluating campaign results
• Experience in the energy, technology, or sustainability market as a plus
• Affinity with the energy transition and grid congestion issues

Project details

• Start: flexible
• Duration: 6 months
• Location: Den Bosch, Brabant, Limburg, Zeeland, NL
• Languages: Dutch