Content Editor

Project overview

Strong communication makes societal ambitions visible. You ensure that the story of the Province of Groningen is not only told but also truly resonates.

The Position

As a Content Editor & Online Communications Advisor at the Province of Groningen, you combine creativity with online strategy. You translate complex topics into engaging content, strengthen online visibility, and advise on communication that reaches the right target audiences. How do you make provincial policy understandable, relevant, and interesting for residents? How do you ensure that online communication not only informs but also connects and creates engagement? That is your challenge.

As a Content Editor & Online Communications Advisor, you are the creative and strategic force behind the online communication of the Province of Groningen. You know exactly how to translate a message to the right channel, the right target audience, and the right tone of voice.

You will strengthen the online team during a period when a major tender and the temporary absence of a colleague require extra capacity. You will be given the space to take initiative, propose creative ideas, and independently bear responsibility for daily online communication. You will switch effortlessly between writing compelling texts, managing digital channels, and advising colleagues. This way, you ensure that the online communication of the Province of Groningen remains aligned with what residents and other target audiences are concerned about.

Responsibilities

About the Company

Groningen is a province full of ambitions. From innovation and sustainability to liveability and social development: the province works daily on issues that affect the lives of its residents.

Good communication plays an important role in this. It makes policy understandable, draws attention to developments, and strengthens the connection between the province and its environment. You will work within the Communication team, part of the Support domain. This team consists of approximately 30 communication professionals, divided into four specialized sub-teams.

Your workplace will be the Strategic Creation sub-team, where you will be part of an online team of four professionals. Each colleague brings their own expertise. Together, you work on clear, creative, and effective online communication.

You will enter an environment where collaboration, craftsmanship, and innovation are central. Your ideas will be heard, and your contribution will be directly visible in the province's communication.

What you bring

• Create: You write engaging web texts, news items, newsletter content, and social media posts that make complex topics accessible;
• Advise: You translate communication questions from the organization into targeted online content and suitable communication proposals;
• Coordinate: You work from the content calendar and, together with colleagues, ensure a consistent and up-to-date filling of the social media channels;
• Optimize: You actively contribute ideas to the online communication strategy and propose ways to increase the effectiveness of digital communication;
• Manage: You process and coordinate content requests for the websites and other digital communication channels;
• Connect: You translate the story of the province into relevant messages that resonate with different target audiences;
• Moderate: You monitor online interaction and ensure that responses and messages are handled according to the applicable guidelines.
• Bachelor's work and thinking level;
• At least 3 years of demonstrable work experience with content creation;
• Knowledge of and experience with content management systems for websites, intranet, and narrowcasting;
• Knowledge of and experience with managing and maintaining social media channels;
• Experience in advising on the use of social media as a communication tool.

Project details

• Start: flexible
• Location: Groningen, NL
• Languages: Dutch