Content & SEO Manager – Freelance // On-site Berlin

Responsibilities

• Strategic planning, coordination, and further development of all website content
• Research, topic identification, and creation and optimization of content for the website, CRM, and other digital channels
• Editorial responsibility for the quality, timeliness, and user-friendliness of web content
• Continuous maintenance and further development of the company website and webshop
• Development and implementation of SEO measures to increase organic visibility and reach
• Analysis of relevant KPIs such as traffic, rankings, conversion rate, bounce rates, and user experience
• Identification of optimization potential and implementation of data-based measures for performance and conversion increases
• Execution and support of A/B tests for continuous improvement of the customer journey
• Optimization of navigation, product presentations, and user guidance
• Close collaboration with internal departments as well as external service providers and developers
• Maintenance and publication of promotions, product information, and marketing content
• Ensuring a technically and content-wise optimal user experience on all devices

Requirements

Framework conditions

Interested?

If this project is of interest to you, I look forward to a brief response with your current availability, your desired hourly rate, and your current profile or CV.

• Completed degree or comparable training in marketing, communication, media, or e-commerce
• Experience in content management and in managing websites or online shops
• Strong SEO knowledge and experience in search engine optimization
• Proficiency in writing and editing target group-oriented content
• Experience with CMS systems, ideally HubSpot or comparable platforms
• Good knowledge of web analytics and tracking tools such as Google Analytics, Matomo, Piwik, or Google Tag Manager
• Experience in Conversion Rate Optimization (CRO) and ideally with A/B testing
• Basic technical understanding of web technologies (HTML, CSS, and common web standards)
• Analytical mindset and the ability to derive data-based recommendations for action
• Structured, self-reliant, and solution-oriented way of working
• Very good German language skills, both written and spoken
• Freelance project assignment with a client
• Location Berlin-Mitte
• Workload of approx. 3 days per week
• Ideally 2-3 days per week on-site in Berlin-Mitte
• Start by agreement

Project details

Berlin-Mitte

By agreement

3 days per week

On-site component: Ideally 2-3 days per week on-site in Berlin-Mitte

Contract type: Freelance activity

Job description

As Content & SEO Manager, you will be responsible for the strategic planning, creation, and optimization of digital content. You will ensure that our client's website and webshop are attractive, user-friendly, and optimally visible in search engines for users. With your flair for content, SEO, and data-driven optimizations, you will significantly contribute to digital performance and conversion increases.

• Start: ab sofort
• Duration: 3 Monate
• Remote: hybrid
• Location: Berlin, Deutschland, DE
• Languages: German