Content & Social Media Manager

Project overview

The Project:

Responsibilities

• Responsibility for the organic visibility of corporate websites and relevant digital channels
• Development and implementation of SEO, GEO, and content strategies to increase reach, visibility, and traffic
• Conception, creation, and optimization of target group-oriented content along the entire customer journey
• Conducting keyword, topic, and competitor analyses
• Creation and management of editorial plans for website, blog, and social media channels
• Technical analysis and optimization of websites regarding crawling, indexing, and performance
• Optimization of visibility in AI-based search systems and AI Overviews
• Support for website relaunches, migrations, and structural further developments
• Creation of reports, analyses, and recommendations for action based on relevant performance metrics
• Advising internal stakeholders and conducting workshops on SEO, content, and AI visibility topics
• Support with community and reputation management on relevant platforms

Requirements

• Several years of experience in Content Marketing, Technical SEO, and Organic Growth
• Sound knowledge in the development and implementation of SEO strategies for corporate websites
• Experience with Generative Engine Optimization (GEO) and optimizing content for AI-powered search and answer systems
• Very good knowledge of Technical SEO (indexing, information architecture, Core Web Vitals, canonicals, redirects, internal linking)
• Experience in developing content strategies, editorial plans, and scalable content architectures
• Confident use of SEO and analysis tools such as Google Search Console, GA4, Ahrefs, SEMrush, Sistrix, or Screaming Frog
• Experience with common CMS and web platforms such as WordPress, HubSpot, Webflow, Shopify, Shopware, or comparable systems
• Knowledge in the area of website relaunches, migrations, and international website structures is an advantage
• Experience using AI tools like ChatGPT, Claude, Gemini, or Perplexity for content creation and process automation
• Very good German language skills, both written and spoken

Project details

By 01.01.2027 at the latest or earlier by arrangement

3 months

Full-time

3 days Berlin / 2 days Remote

• Option for extension
• Start: ab sofort
• Duration: 3 Monate
• Remote: hybrid
• Location: Berlin, Deutschland, DE
• Languages: German