Creative Lead / Creative Strategist

Project overview

We are looking for an experienced person as Creative Lead / Creative Strategist to be responsible for creative strategy, quality standards, structured testing, and long-term content development for our three brands.

You will work at the interface between content and performance marketing. You will translate performance data into concrete creative guidelines, decide what we test and why, give final approval for creatives both visually and content-wise, and ensure that successful learnings are systematically developed and reused.

Requirements

At least 5 years of experience in Creative Strategy, Art Direction, or Creative Leadership, ideally with a strong focus on performance and paid social creatives. Demonstrable experience in translating data such as scroll-stop rate, CTR, conversion rate, and other performance metrics into creative decisions and scaling successful concepts. Experience in building or managing a structured creative testing framework. A very good sense for creative quality and the ability to make final decisions and approvals. A pronounced understanding of messaging and copy – not just visual design.

Experience in leading, mentoring, or coordinating creative teams, as well as in prioritizing multiple brands or projects. Fluent German language skills and the confidence to evaluate, challenge, and finally approve German-language copy and creative concepts. Very good English skills for internal communication and collaboration. Enjoyment of close collaboration with performance marketing and content.

Project details

• Start: flexible
• Location: DE
• Languages: German