Required skills
- CRM
- Marketing Automation
- SQL
- SAS
- Customer Segmentation
- Customer Journey
- A/B Testing
- Conversion Optimization
- Business Analysis
- Stakeholder Management
Languages: Polish
Job description
The role involves designing and managing multi-channel CRM campaigns, customer segmentation, and personalized communication scenarios. The analyst will use CRM and marketing automation tools, SQL/SAS, and conduct A/B testing to optimize campaigns and provide business recommendations.
Project overview
Job description
Responsibilities
Expected results of the service provision are:
- designing multi-channel CRM campaigns and managing their full lifecycle;
- customer segmentation based on behavioral, transactional, and profile data;
- creating personalized communication scenarios based on the customer journey;
- operating CRM and marketing automation tools and knowledge of SQL and/or SAS;
- conducting A/B tests and conversion optimization;
- analyzing campaign effectiveness and translating results into business recommendations;
- collaborating with marketing, sales, product, and IT teams.
- designed and implemented multi-channel CRM campaigns;
- prepared customer segments and personalized communication scenarios;
- optimized campaigns based on A/B test results and data analysis;
- improvement of key business indicators, particularly conversion, sales, retention, and customer engagement;
- prepared recommendations for the development of CRM activities;
- improved processes, tools, and data quality used in campaigns;
- ensured effective cooperation between marketing, sales, product, and IT teams.
Requirements
The service requires competencies in:
We offer
- designing and developing multi-channel CRM campaigns;
- managing the full campaign lifecycle;
- customer segmentation based on behavioral, transactional, and profile data;
- creating personalized communication scenarios based on the customer journey;
- operating CRM and marketing automation tools;
- data analysis using SQL and/or SAS;
- conducting A/B tests and conversion optimization;
- analyzing campaign effectiveness and formulating business recommendations;
- collaborating with marketing, sales, product, and IT teams.
- B2B contract cooperation
- over 12 months
- hybrid model
- the office is located in Warsaw at ul. Chmielna 89
- optionally Luxmed and MyBenefit Cafeteria package
Project details
- Start: flexible
- Remote: hybrid
- Location: Warszawa, Chmielna 89, PL
- Languages: Polish
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