Required skills
- Web Tracking
- Tracking Conception
- Google Tag Manager
- GTM Implementation
- GTM Debugging
- Analytics Solutions Integration
- Measurement Pixels
- Marketing Pixels
- Product Analysis
- Data-Driven Performance Evaluation
- Analytics Dashboards
- A/B Testing
Nice to have:Server Side GTM
Languages: German
Job description
The role involves creating and developing tracking concepts, implementing tracking events in Google Tag Manager, and supporting the integration of measurement and marketing pixels. The consultant will also perform product-related analyses, advise stakeholders, and create dashboards.
Responsibilities
- Creation and further development of tracking concepts for new product features
- Implementation and configuration of tracking events in Google Tag Manager (GTM)
- Support with the integration of measurement and marketing pixels
- Validation, acceptance, testing, and bug fixing of existing tracking solutions
- Performance and usage analysis of features through product-related analyses
- Consulting stakeholders on tracking, analytics, and data analysis issues
- Coaching and enablement of stakeholders to promote data-driven decisions and self-service use of analytics tools and dashboards
- Creation and further development of dashboards for analyzing product performance
- Analysis of raw data, especially movement data
- Implementation, execution, and evaluation of A/B tests
Requirements
- Sound experience in web tracking and tracking conception
- Very good knowledge of Google Tag Manager (GTM), especially in the implementation and debugging of tracking events
- Experience with the integration and validation of analytics solutions as well as measurement and marketing pixels
- Knowledge in product analysis and data-driven performance evaluation
- Experience in creating and using analytics dashboards
- Ability to present complex analysis results understandably and to advise stakeholders professionally
- Experience with A/B testing as well as the analysis and interpretation of test results
- Analytical thinking and a structured, solution-oriented approach
Nice to have
- Experience with Server Side Google Tag Manager (Server Side GTM)
Project details
- Start: ab sofort
- Duration: 3 Monate
- Remote: hybrid
- Location: Köln, Deutschland, DE
- Languages: German
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