Digital Marketing Coordinator

Project overview

Our client is seeking a Digital Marketing Coordinator to support the execution of email marketing campaigns and digital initiatives. This role will be responsible for building and deploying email campaigns, managing marketing automation workflows, reporting on campaign performance, and creating digital content that aligns with brand standards and campaign objectives. This role is long term contract to hire role and onsite Monday-Friday in Atlanta, GA. RESPONSIBILITIES

• Execute email marketing campaigns from setup through deployment, ensuring accuracy and adherence to campaign timelines.
• Build, manage, and optimize email automation workflows and associated customer communications.
• Assist with audience segmentation and email list management initiatives.
• Review email content, links, images, CTAs, personalization fields, and formatting prior to deployment.
• Ensure email campaigns are optimized for desktop and mobile experiences.
• Monitor campaign performance and identify opportunities to improve engagement and conversion rates.
• Prepare and distribute monthly email marketing performance reports, including key metrics, trends, and insights.
• Maintain organized campaign calendars, documentation, and email marketing records.
• Create digital assets and graphics to support organic social media initiatives and marketing campaigns.
• Develop creative content aligned with brand standards and strategic marketing objectives.
• Collaborate with marketing team members to ensure creative assets support current initiatives and messaging.
• Leverage user-generated content (UGC) to enhance digital storytelling and audience engagement.
• Support ongoing digital marketing initiatives while maintaining high standards of quality and accuracy. REQUIREMENTS
• 3+ years of experience in email marketing, digital marketing, marketing communications, or a related field Hands-on experience executing email marketing campaigns and building automation workflows.
• Experience using CRM and email marketing platforms, with strong proficiency in HubSpot required.
• Solid understanding of email marketing best practices, including segmentation, personalization, A/B testing, deliverability, CTAs, and performance analytics.
• Ability to independently build, test, schedule, and deploy email campaigns with a high level of accuracy.
• Experience analyzing campaign performance metrics including open rates, click-through rates, engagement, conversions, and overall campaign effectiveness.
• Ability to create and present monthly marketing reports with actionable insights and recommendations.
• Graphic design experience using Canva; Adobe Photoshop experience preferred.
• Strong copywriting, proofreading, and editing skills with exceptional attention to detail.
• Ability to maintain consistent brand voice, messaging, and visual standards across campaigns.
• Strong organizational and project management skills, with the ability to manage multiple deadlines simultaneously.
• Ability to work independently while collaborating effectively with cross-functional marketing teams.
• Strong problem-solving skills and ability to identify and correct issues before campaign deployment. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits
• Referral, Holiday, and Annual Bonuses
• Annual pay increases
• Paid Time Off
• Medical, Dental, and Vision Insurance
• Company-paid Short Term and Long Term disability;
• Company-paid Life Insurance
• Tuition Reimbursement
• Traditional and Roth 401(k) plans with company matching contributions
• Charitable donation matching programs
• Free, company-sponsored 1-on-1 tutoring for children/dependents of MSI employees in grades k-12, including free tutoring for SAT and ACT tests.

Project details

• Start: flexible
• Remote: onsite
• Location: Atlanta, GA, US