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Digital Marketing Manager

Original title: Digital Marketing Manager (m/w/d)

HAURATON GmbH & Co. KG · Rastatt, Baden-Württemberg, Germany · Senior

  • Rastatt, Baden-Württemberg, Germany
  • German

Indexed (today) · refreshed constantly

Start
flexible
Contract
Freelance / B2B
Seniority
Senior
Reference
JS3205101631

Required skills

Nice to have:B2B Marketing

Languages: German

Job description

HAURATON GmbH & Co. KG is seeking a Digital Marketing Manager for their Rastatt location to enhance website performance and support sales through qualified leads and campaigns. The role involves website management, SEA campaign optimization, tracking, analysis, and agency management.

Project overview

Digital Marketing Manager

We are the experts in modern rainwater management with 70 years of experience. For our customers, we develop and produce tailor-made drainage solutions for all application areas and sell them worldwide.

  • HAURATON GmbH & Co. KG
  • Rastatt
  • Marketing, Communication, PR

Responsibilities

Goal: Our website and our campaigns generate measurably more qualified inquiries and support our sales in Germany and internationally.

  • Management and further development of the company website, including creation and maintenance of content in the CMS, as well as optimization of structure and user guidance
  • Planning, implementation, and optimization of SEA campaigns (Google Ads) for the German market
  • Conception and further development of tracking, as well as ensuring a reliable database
  • Analysis of website and campaign performance, creation of reports, and derivation of optimization measures
  • Management of external agencies, including briefing, project management, and quality assurance
  • Consulting and support for our international marketing teams and partners on digital marketing topics

Requirements

Our Offer

Are you interested?

Then we look forward to receiving your online application via our homepage.

Your contact person:

Jennifer Koffler, Tel. -227

HAURATON GmbH & Co. KG Werkstrasse 13 76437 Rastatt

  • Completed degree in Marketing, Communication, Media, Business, or a comparable qualification
  • Professional experience in digital marketing, ideally in a B2B environment
  • Experience with WordPress and the creation and maintenance of website content
  • Confident use of Google Analytics 4, Google Tag Manager, and common reporting tools
  • Analytical thinking and the ability to derive concrete measures from data
  • Experience in implementing Google Ads campaigns
  • Very good German and English language skills
  • Structured, independent way of working and enjoyment of collaboration in international teams
  • Position limited to 18 months, starting as soon as possible, in a future-oriented family company focused on sustainable growth rather than short-term success
  • Remuneration according to ISTE collective agreement, 30 days of vacation, special leave, and subsidy for company pension plan
  • Structured onboarding and intensive networking with relevant departments
  • Significant scope for shaping the further development of our digital marketing
  • Individual training and development opportunities
  • Attractive benefits such as bike leasing and sports and health offers

Project details

  • Start: flexible
  • Location: Rastatt, Baden-Württemberg, Germany, DE
  • Languages: German

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