Digital Product Analyst - Retention & Anti-churn - Freelance

Project overview

We are supporting a major French player in digital gaming and entertainment that is accelerating its product strategy. Its Product Analytics team has just been integrated into the Customer Experience and Digital Operations Department, at the heart of the Product, Design, and Experimentation teams, to place customer data at the center of the product lifecycle.

You will join this team as the analytical lead for the Retention vertical: loyalty, anti-churn, and digital user engagement, on the website and mobile applications.

Your missions:

Practical information:

• Define needs, measurement methods, and KPIs with Product Owners from the upstream stage of each feature
• Anticipate the impact of new features, highlights, and campaigns, from collection to BI flows
• Define, review, and validate tagging plans with the tracking team, and enrich the data model
• Detect tagging or collection anomalies on retention journeys, and track fixes in Jira
• Build monitoring dashboards in Piano Analytics and Power BI
• Audit retention journeys (loyalty program, anti-churn features): friction points, conversion opportunities, recommendations up to industrialization
• Design and analyze A/B tests (hypotheses, protocols, statistical reports)
• Produce performance reports for new features, with quantified business impact
• Integrate AI components or agents to democratize data access
• Train Product and Design teams on Piano and Power BI, and document in Confluence
• Location: Boulogne-Billancourt (92), onsite
• Start date: January 4, 2027, with handover in December 2026
• Duration: 12 months (220 days)
• Status: freelance
• Daily rate: up to €440 HT per day

Project details

• Start: flexible
• Remote: hybrid
• Location: 92100 Boulogne-Billancourt, France, FR
• Rate: 55-55 EUR/h
• Languages: French