Expert in CRM Campaigns and Business Analysis

Responsibilities

Expected results of the service provision are:

• designing multi-channel CRM campaigns and managing their full lifecycle;
• customer segmentation based on behavioral, transactional, and profile data;
• creating personalized communication scenarios based on customer journeys;
• operating CRM and marketing automation tools and knowledge of SQL and/or SAS;
• conducting A/B tests and conversion optimization;
• analyzing campaign effectiveness and translating results into business recommendations;
• collaborating with marketing, sales, product, and IT teams.
• designed and implemented multi-channel CRM campaigns;
• prepared customer segments and personalized communication scenarios;
• optimized campaigns based on A/B test results and data analysis;
• improvement of key business indicators, particularly conversion, sales, retention, and customer engagement;
• prepared recommendations for the development of CRM activities;
• improved processes, tools, and data quality used in campaigns;
• ensured effective collaboration between marketing, sales, product, and IT teams.

Requirements

The service requires competencies in:

We offer

• designing and developing multi-channel CRM campaigns;
• managing the full campaign lifecycle;
• customer segmentation based on behavioral, transactional, and profile data;
• creating personalized communication scenarios based on customer journeys;
• operating CRM and marketing automation tools;
• data analysis using SQL and/or SAS;
• conducting A/B tests and conversion optimization;
• analyzing campaign effectiveness and formulating business recommendations;
• collaborating with marketing, sales, product, and IT teams.
• B2B contract cooperation
• over 12 months
• hybrid model
• the office is located in Warsaw at ul. Chmielna 89
• optionally Luxmed and MyBenefit Cafeteria package

Project details

• Start: 2026-12-01
• Location: Warszawa, PL
• Languages: Polish